Wicked Sensual Care Partners With WTU on 'Lube 101'

Wicked Sensual Care Partners With WTU on 'Lube 101'

PENNSAUKEN, N.J. — Williams Trading University (WTU) has paired with Wicked Sensual Care (WSC) for a new course, titled "Lube 101," on the platform's new Health & Wellness channel.

"Lube 101," a rep explained, "will give e-Learners a good foundation in lubricants, and cover several talking points that retailers should know in order to best serve their customers. Among these points are the ‘Whys’ of using lubricant, different ingredients that can be found in lubricants and their purpose and market trends that affect consumers' buying habits."

"As a retailer, being able to offer the right product for the customer’s needs is not only pertinent from a sales perspective, but also — and maybe most importantly — from a health and wellness standpoint as well," the rep said.

Educator and clinical sexologist Dr. Sunny Rodgers worked in concert with both companies to develop "Lube 101."

"Lubricants are so incredibly important for consumer health and wellbeing, and it was very fulfilling for me to be able to work with the WSC team to create such an impactful educational course," said Rodgers. "I know that retailers and their own end-consumers will be able to find a lot of value in the lessons provided in this course and the many others available on WTU’s Sexual Health channel."

Rachel M, a coordinator for WTU, echoed Rodgers' assertions.

"There are so many types of lubricants out there, and consumers can get easily overwhelmed by the sheer number of choices. This course was created to help give retailers an overview on the subject [and] introduces the learner to the basics and topics that one really needs to know in order to best help consumers," she said.

The rep noted WSC was "a natural choice" for for the e-learning platform as the company focuses on body-friendly lubricants that are safe "for even the most sensitive of users."

WSC's simply Aqua recently earned the 2021 XBIZ Award for "Sex Lubricant of the Year."

“We at WSC are very excited to be part of the Health & Wellness channel. It aligns perfectly with our mission," Director of Sales Jennifer Brice said. "Knowing what a great resource WTU is for retailers, we’re excited to see the impact this new channel will have as well."

Visit WTUSexHealth.com and WTULearn.com for additional details.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Williams Trading, Micro-Journey Sign East Coast Distro Deal

Williams Trading Co. has signed a deal to distribute wellness brand Micro-Journey's Mushroom Tablets on the East Coast.

Lightning Star World Debuts Aubrey Kate Stroker, Dildo

Pleasure brand Lightning Star World has introduced its new Aubrey Kate Collection.

B-Vibe '360 Plug' Spotlighted on Wired.com

B-Vibe’s 360 Plug has been spotlighted on Wired.com.

Honey Play Box, Planned Parenthood Arizona Partner for 'Just the Tip' Wellness Workshop

Honey Play Box and Planned Parenthood Arizona recently partnered for “Just the Tip: A Pleasure-Based Workshop.”

Je Joue Names Ian Kulp Head of Global Wholesale, Brand

Pleasure brand Je Joue has appointed Ian Kulp as its new head of global wholesale and brand.

Sportsheets Releases New Training Video for 'Peaches 'n CreaMe' Collection

Sportsheets has released its latest training video, titled "Peaches ’n CreaMe," hosted by Brand Ambassador Rin Musick.

Full Circle Names Stefanie Neumann Sales Account Executive

Pleasure brand Full Circle has appointed Stefanie Neumann as its new sales account executive.

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Show More