Swiss Navy Touts 'Desire' Line, Flavored Lubes at ANME/XBIZ

Swiss Navy Touts 'Desire' Line, Flavored Lubes at ANME/XBIZ

POMPANO BEACH, Fla. — M.D. Science Lab, makers of the Swiss Navy brand, reports an enthusiastic response to the unveiling of their latest products, including the Desire line for women, at the virtual ANME/XBIZ Show.

"Desire by Swiss Navy is an entirely new collection developed by women, for women. Desire is a comprehensive product line which provides solutions for fulfilling intimate desires with innovative formulas created with the female body in mind," a rep explained.

"Every custom-made product features key ingredients and unique formulations to engage female consumers and their personal needs," added the rep.

VP of Sales and Marketing Briana Watkins referred to internal research that noted "women tend to be the purchasers for their households."

Those women, Watkins found, control 85% of consumer spending and "that they want to purchase some women-centered innovation that provides solutions based on the personal desires they experience in daily life. We kept these consumers in mind during our development process."

Swiss Navy has also launched Playful Flavors, described as an assortment of multi-use flavored lubricants.

"With Playful Flavors, we wanted to help inspire confidence and comfortability for end users,” said Watkins. “As always, we used our American-made, FDA-regulated formulas that buyers have come to trust and then created delicious flavors that encourage playfulness and exploration.”

M.D. Scence Lab CEO Ralph Albrecht noted that ANME and XBIZ combined forces this year, due to the coronavirus pandemic, to create "a worldwide virtual expo where manufacturers and industry buyers could meet."

"Even though we weren’t able to launch our newest products in person, the responses we received from everyone was overwhelmingly positive,” he said. "I'm proud of our entire Swiss Navy family for creating these new innovations during a trying year."

"When we all support each other, magic can definitely happen," Albrecht added.

For additional details about Desire, Playful Flavors and other Swiss Navy products, contact a preferred sales rep, visit and follow the company on Twitter.

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