BATH, U.K. – Lovehoney's "Masturbation May" promotion earlier this summer has won "Best Integrated Performance Marketing Campaign" honors from the International Performance Marketing Awards.
The winners were announced during a virtual ceremony on November 24 and "celebrates the industry's most exceptional projects on a global scale," noted a rep.
"Judges commended the Lovehoney’s Affiliate Marketing team for their innovative approach when marketing a campaign surrounding masturbation, a topic which is still seen by some as a taboo subject," the rep explained. "The team were also 'Highly Commended' at the ceremony for the 'Best Use of Programmatic' award for their display advertising campaign 'Stimulating Display to Reach a Performance Climax.'"
Lovehoney’s Head of Digital Performance Simon Boice praised his group.
"Lovehoney’s Affiliate Marketing team have put in a phenomenal effort to drive performance even harder in a year when everything is made more complex," said Boice. "Being recognized externally as exceptional reinforces something that those of us working with them already knew — they're doing an amazing job."
For additional inquiries, visit LovehoneyTrade.com or email trade@lovehoney.co.uk and follow the company on Twitter.
Click here for additional details about the International Performance Marketing Awards.
