LOS ANGELES — Newsweek has turned over the latest edition of its "My Turn" column to Edan Raccah, head of marketing for Femme Funn, the pleasure products company launched in 2015 by his father, Abe Raccah.
The interview, as told to Jenny Haward, is titled "My Family Runs a Sex Toy Company."
The elder Raccah worked in adult industry distribution until roughly 2008. "As the internet became more significant the industry started to shift away from adult DVDs," recalled Abe Raccah. "So, in 2015 my father launched a sex toy company, Femme Funn. He created a fully silicone bullet vibrator... It was a product he came up with after speaking with people from different backgrounds, genders and sexualities."
The younger Raccah described his background and education and how Femme Funn came to employ various members of his family, including his sister, who is head of production. ("My mom doesn't work within the business, but she's supportive," notes Raccah.)
"When I first joined the team I wanted to create a really inclusive, although female-driven and focused, approach to our sex toy company. I'm always educating myself, reading up on different blogs and looking to female leaders in the industry, whether that's a sexologist, a sex therapist or women who are publicly speaking their minds around sex," he noted. "I look to our own community of more than 17,000 followers on Instagram — we have created a really engaged, organic community and we create polls and questionnaires, engaging people in educational content that we have created or drawn from other sources."
Raccah notes the revelation that his family founded and runs a pleasure products company has prompted a range of largely positive responses.
"Mainly people ask what it's like working with my family running a sex toy company and if it's ever awkward and weird, and I usually answer that it isn't," he said. "A lot of my friends have asked if they can have products, or they are interested in finding out more and I love that."
"I love that they feel comfortable enough asking me and that they are exploring their sexuality and what feels good for them," he continued. "I think our goal really is to have as many people as possible feeling comfortable with themselves, exploring their sexuality and reaching levels of pleasure they hadn't had before."
Visit Newsweek.com for complete interview.
Explore FemmeFunn.com and follow the company on Twitter and Instagram.
