Ioba, EDC Ink Exclusive European Distro Deal for 'OhMyG' Massager

Ioba, EDC Ink Exclusive European Distro Deal for 'OhMyG' Massager

THE NETHERLANDS — Ioba Toys has inked an exclusive partnership to distribute its flagship OhMyG massager across Europe through EDC Wholesale.

An Ioba rep described OhMyG as "a silent, non-vibrating, silicone G-spot massager that gently 'taps' and caresses the G-spot with a tiny pearl-shaped bead. This profoundly unique sex toy was debuted to consumers in 2019 and has received rave reviews from sexual health influencers."

Ioba Toys co-founders Martin and Francesca Cirillo-Schmidt praised "EDC's dedication to providing the pleasure industry with the latest in high-quality sex-tech products," said the rep.

Martin Cirillo-Schmidt, also president of Ioba Toys, noted that EDC is "all about innovation and new technology."

“Since Ioba is new to the sex toy scene, we wanted to partner with someone who understands new technology, and that’s why we partnered with EDC," he said. "We know they understand the importance of new technology and how it can completely transform the sex toy industry."

The OhMyG features "brand-new technology, including a silent motor and a massaging pearl that mimics the 'come hither' motion made famous for inducing G-spot orgasms," continued Cirillo-Schmidt, and noted that sex toy influencer Nadia Bokody compared the OhMyG to "receiving the best oral sex on your G-spot."

"We gained quite a bit of Instagram hype thanks to influencers and American press, but we received a lot of messages and inquiries about selling our sex toys in Europe,” he said. "We really wanted to partner with EDC, who can spread the word to potential new clients across Europe. EDC is a fast-growing and expanding player in the industry. They are making a big splash in the European market and we are so excited to be a part of their growth."

Contact sales@edcwholesale.com for purchasing information.

Visit IobaToys.com, email mcs@iobatoys.com and visit the company on Twitter and Instagram for additional details.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of adult brand Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Show More