OTTAWA, Canada — Zumio has announced the release of a digital guide, titled "Mapping Your Pleasure: Zumio's Guide to Vulva Exploration," described as "a consumer gift with purchase — and purpose."
"Anyone who purchases a Zumio will be invited to visit a specific URL where they can request their free download of 'Mapping Your Pleasure.' The offer will be available to all retailers and websites that wish to participate," a rep explained.
According to Zumio, the "tasteful" 25-page guide was developed in partnership with certified body work and intimacy coach Céline Remy.
"It serves as an introduction to self-discovery and vulva mapping, with tips and insights that will also benefit users already familiar with the practice," said the rep. "It is beautifully designed and written in a friendly, accessible tone. Zumio is certain its consumers will find the guide’s tips to be a wonderful way to enjoy their new toy."
On behalf of the company, Zumio CMO Joan Highet expressed pride in the new guide.
"We're all very proud of our guide and especially excited to provide retailers with a tool that will help consumers maximize their Zumio purchase,” said Highet. “All Zumio models are truly the perfect companions for the intimate practice of vulva mapping thanks to precision tip and intuitive functionality."
Retail support includes collateral and support tools for promoting the guide, "including specific copy, printable signage and digital banners, will be made available to distributors and retailers," said the rep. "These assets, in conjunction with the document itself, aim to help boost sales through the holidays and winter months."
"Mapping Your Pleasure" is "a true 'gift with purpose,'" the rep explained, and "aims to delight consumers with a unique gift, as well as tap into wider issues related to sexual exploration and emotional wellbeing. The guide begins with an introduction to vulva mapping and goes on to address everything from vulva anatomy to individual responses and partner play. Readers are guided through exploring new experiences via vulva mapping in conjunction with Zumio."
For additional details contact joan@myzumio.com. Visit MyZumio.com and follow the company on Instagram.
