BEND, Ore. — Actress and model Cara Delevingne has joined Lora DiCarlo’s woman-led team as its co-owner and creative advisor.
According to the company, Delevingne will use her voice and platform to inspire and encourage humans to embrace their sexuality with positivity and confidence.
“Lora DiCarlo's vision represents so much of what I stand for — women-led, femme-focused and pleasure-inclusive,” Delevingne said. “I am so excited to step into this role as company co-owner and creative advisor, and contribute in a creative capacity with Lora and her team. Their award-winning products are redefining how people explore, experience and take ownership of their pleasure.”
As co-owner, Delevingne will help amplify Lora DiCarlo’s brand recognition through creative initiatives, including marketing campaigns and collaborations with the in-house engineering team to support product development. Additionally, she will work closely with Lora DiCarlo founder and CEO, Lora Haddock DiCarlo, on creative content development and overall brand strategy.
“What we love about Cara is that she aligns with Lora DiCarlo’s overall mission, which is to destigmatize the taboos surrounding sexual health and wellness in broader society today,” said Haddock DiCarlo. “Cara is unapologetic, approachable, comfortable in her skin and she champions the cause of women's sexual health. She will add authenticity by sharing her own experience as a genuine Lora DiCarlo customer, and now a partner of the brand.”
Since launching in 2017, Lora DiCarlo’s flagship product, Osé, received the Innovation Award in Robotics from CES in 2019, which was rescinded, and later reinstated, due to its “obscene” nature.
The full range of Lora DiCarlo products are available exclusively through U.S. distributor Entrenue. For more information on retailer assets, authorized accounts can contact sales@loradicarlo.com (U.S.) and purchase.eu@loradicarlo.com (E.U.)
