LOS ANGELES — The Australia-based Elixir Play brand of pleasure products, with its focus on women’s health and sexual wellness, has announced the newly founded line is stocked and shipping within the United States.
A Facebook Live product launch event (via "Lara Elixir Play") is set for Wednesday, November 4, at 2 p.m. (PDT).
Elixir Play was formed when its founder, Lara, turned to pelvic physiotherapy for assistance after many years of personal issues with pelvic pain and painful sexual experience.
"After selling-out twice in Australia, we finally have stock available in the U.S. [Following] a successful event at the XBIZ Show in January, we built some great relationships and have set up some amazing distribution channels to ensure great supply of our products," Lara explained. "The reception so far has been incredible. We took part in the the Holiday market with AEFC a couple of weeks ago and had excellent feedback and orders placed, so we feel great about the future of Elixir Play in the States."
"Our focus is on designing and developing pleasure products that are soft and flexible, while creating a brand that focusses on empowering and educating women about their bodies," Lara continued. "We spend a lot of time teaching women to explore their bodies and to have some fun. Hence, 'play' in our name. Through our packaging, website and social media, we plan to continue to address common issues women face and to normalize and reduce the stigma around these and start some really great conversations. So far in Australia, we have seen just that. Women reaching out to talk about their problems and sharing how the product has changed their life. The feedback has been more than we could imagine and we are super excited that women in the United States will be able to have the same experience."
The initial Elixir Play line includes three SKUs: the Amethyst is "a dual stimulating, fully flexible vibe," a rep explained; the Ruby is "our uber-flexible wand massager"; and the Garnet is "our vulva-shaped cock ring for shared or solo play."
The brand is available through SOS Distribution and Holiday Products and through Adam & Eve brick-and-mortar retailers.
Visit ElixirPlay.com for product demos and contact lara@elixirplay.com for additional details.
Find SOS Distribution at sos@sinkorswimsales.com or by calling (833) SOS-1-SOS.
Contact Holiday Products at (800) 266-5969 or via email at sales@holidayproducts.com.
