Elixir Play Brand Set to Arrive in Adam & Eve Stores

Elixir Play Brand Set to Arrive in Adam & Eve Stores

HILLSBOROUGH, N.C. — Elixir Play, a new Australian based pleasure product brand with a focus on women’s health and sexual wellness, is debuting its signature toy, Aphrodite, in the U.S. via select Adam & Eve stores.

“Our first product Aphrodite is a really fun and unique design,” the company said. “It is playful and intended to be a great introduction toy for users.”

Aphrodite is a heart-shaped vibe that can be worn as a necklace. It has multiple options for use including being worn as a panty vibe, choker for fellatio or used as a clitoral stimulator.

“We are expecting it to be a hit for Valentine’s Day and hope to see many existing pleasure product users and new users experiencing orgasmic heights,” the company said.

Aphrodite will also be available to purchase online through ElixirPlay.com. The vibe retaile $99.95. Please contact Lara at lara@elixirplay.com if you have any distribution or purchasing queries.

Created by Lara (a mother of two girls), Elixir Play was born from a desire to help women around the world experience and celebrate their sexuality and pleasure, the company says. After years of personal issues with pelvic pain and in turn, painful sexual experience Lara says she realized the importance of external stimulation and thus the benefit of sex toys.

“We want to focus on women who aren’t enjoying sex or are avoiding sex because of pain or lack of libido,” the company said. “There is significant clinical evidence that supports the use of pleasure products for improving sexual health and with her own personal experience, Lara is planning to continue and develop the work in this field. We will accomplish this through educating women about their bodies and the need for external stimulation, creating pleasure products with input from users, health care professionals and designers and ensuring that there is incredible support for women at all stages of their journey with Elixir Play.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Show More