Elixir Play Brand Set to Arrive in Adam & Eve Stores

Elixir Play Brand Set to Arrive in Adam & Eve Stores

HILLSBOROUGH, N.C. — Elixir Play, a new Australian based pleasure product brand with a focus on women’s health and sexual wellness, is debuting its signature toy, Aphrodite, in the U.S. via select Adam & Eve stores.

“Our first product Aphrodite is a really fun and unique design,” the company said. “It is playful and intended to be a great introduction toy for users.”

Aphrodite is a heart-shaped vibe that can be worn as a necklace. It has multiple options for use including being worn as a panty vibe, choker for fellatio or used as a clitoral stimulator.

“We are expecting it to be a hit for Valentine’s Day and hope to see many existing pleasure product users and new users experiencing orgasmic heights,” the company said.

Aphrodite will also be available to purchase online through ElixirPlay.com. The vibe retaile $99.95. Please contact Lara at lara@elixirplay.com if you have any distribution or purchasing queries.

Created by Lara (a mother of two girls), Elixir Play was born from a desire to help women around the world experience and celebrate their sexuality and pleasure, the company says. After years of personal issues with pelvic pain and in turn, painful sexual experience Lara says she realized the importance of external stimulation and thus the benefit of sex toys.

“We want to focus on women who aren’t enjoying sex or are avoiding sex because of pain or lack of libido,” the company said. “There is significant clinical evidence that supports the use of pleasure products for improving sexual health and with her own personal experience, Lara is planning to continue and develop the work in this field. We will accomplish this through educating women about their bodies and the need for external stimulation, creating pleasure products with input from users, health care professionals and designers and ensuring that there is incredible support for women at all stages of their journey with Elixir Play.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

Je Joue to Debut Expanded Product Lines at ANME

Je Joue will introduce several new products from its ILY and Je Joue collections at the ANME trade show in Burbank next month.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced two new pleasure products from its Beau Coeur collection.

Svakom Featured on 'Õhtu!' Talk Show

Svakom is featured in a new episode of “Ōhtu!” on Estonia TV’s Kanal 2.

Wicked Sensual Care Debuts 'Honeysuckle + Ivy' Massage Oil

Wicked Sensual Care (WSC) has introduced its new Honeysuckle + Ivy Sensual Massage Oil.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced three pleasure products from its Beastly Cocks line.

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Show More