Elixir Play Brand Set to Arrive in Adam & Eve Stores

Elixir Play Brand Set to Arrive in Adam & Eve Stores

HILLSBOROUGH, N.C. — Elixir Play, a new Australian based pleasure product brand with a focus on women’s health and sexual wellness, is debuting its signature toy, Aphrodite, in the U.S. via select Adam & Eve stores.

“Our first product Aphrodite is a really fun and unique design,” the company said. “It is playful and intended to be a great introduction toy for users.”

Aphrodite is a heart-shaped vibe that can be worn as a necklace. It has multiple options for use including being worn as a panty vibe, choker for fellatio or used as a clitoral stimulator.

“We are expecting it to be a hit for Valentine’s Day and hope to see many existing pleasure product users and new users experiencing orgasmic heights,” the company said.

Aphrodite will also be available to purchase online through ElixirPlay.com. The vibe retaile $99.95. Please contact Lara at lara@elixirplay.com if you have any distribution or purchasing queries.

Created by Lara (a mother of two girls), Elixir Play was born from a desire to help women around the world experience and celebrate their sexuality and pleasure, the company says. After years of personal issues with pelvic pain and in turn, painful sexual experience Lara says she realized the importance of external stimulation and thus the benefit of sex toys.

“We want to focus on women who aren’t enjoying sex or are avoiding sex because of pain or lack of libido,” the company said. “There is significant clinical evidence that supports the use of pleasure products for improving sexual health and with her own personal experience, Lara is planning to continue and develop the work in this field. We will accomplish this through educating women about their bodies and the need for external stimulation, creating pleasure products with input from users, health care professionals and designers and ensuring that there is incredible support for women at all stages of their journey with Elixir Play.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Show More