LONDON — Rocks-Off is looking ahead to 2021 and the launch of an array of new products in January and February, and beyond, including new bullets, lube and toy wash.
A company rep reflected on "the shock of lockdown in March of 2020" as the company was "focused and working hard to make sure that they were on track to deliver some really amazing additions to their product range as well as continuing to supply customers’ needs."
Rocks-Off Sales Manager Sham Galoria explained how the team redoubled its efforts to prepare for the upcoming releases.
“Over the last six months customers have remained exceptionally loyal to the brand and with this in mind we wanted to be sure that we were on target to maintain the needs and expectations they have of our brand and ranges," said Galoria. “Clearly when lifestyles are challenged and changed people will turn to what they need to do in order to stimulate their lives, relationships and their wellbeing.”
He noted how the intimate toys market has "maintained healthy levels and growth, which is further testament to both the products resourcefulness of our industry.”
“Interestingly, during lockdown I read that Business Insider had reported that online consumer demand for sex toys in the U.K. increased more than two-fold and demand for toys peaked during the lockdown as sales rose by 126% in April compared to the same period last year," he observed.
“That’s not to say, of course, that it’s been plain sailing, and the times ahead will still bring challenge," Galoria said, "but the industry has certainly risen to the occasion, if you will excuse the pun, and long may that continue."
He noted Rocks-Off has placed Excite and Revive, the company's new lube and toy wash, front-and-center in its marketing efforts.
Galoria further described the January 2021 launch, in line with customer requests, of "further colors for our couples' wand Oriel and our A-spot dual motored rabbit Regala. Customer reviews and orders for these products have been amazing, so it made sense to bring more options out to meet that demand."
“We also are launching a brand new rechargeable called Flutter Rabbit to compliment the range, and as is our tradition," he continued, "a further addition to our award-winning bullets which is a perfect option for the SWB market.”
February 2021 will bring six new rechargeable products, followed by another six in July 2021 that are designed to offer "some really different and groundbreaking options to both the male and female market," Galoria enthused. "Myself and the team are really look forward to presenting them."
For additional details, find Rocks-Off online and on Twitter.