In Search of the Elusive (Toy-Enhanced) Male Orgasm

In Search of the Elusive (Toy-Enhanced) Male Orgasm

MADRID — “Can men have a Satisfyer-level orgasm like women do with the famous toy?” That is the question posed by leading Spanish news publication El Independiente to Johanna Rief, Head of Sexual Empowerment for Wow Tech.

Wow Tech created the air pressure technology behind Womanizer and the company is now promoting the Arcwave Ion, a device they hope will be a game-changer for male (or, to be more inclusive, “people with penises”) pleasure product customers.

The Arcwave Ion is one of several similar products "for men" being introduced in the pleasure product market by the major manufacturers.

Rief thinks the Arcwave Ion can do for penis-centric sexual experiences what pleasure air products have done for clit-centric orgasms.

Those products are so popular in Europe, and particularly in Spain, that “Satisfyer” has become a widespread generic name, much like “Hitachi” is used in America to refer to wand-style vibrators.

“The Arcwave Ion arrives on the market to close the gap between male and female sex toy consumption,” wrote El Independente. Rief added that Wow Tech’s goal with the device is to “directly target a taboo.”

“Society is more open to sex toys for females,” said Rief. “Compared to male-oriented products, there’s a much broader range for women that you would not have seen years ago. There’s been progress in that direction, but not much for male-oriented products.”

"There’s room for growth,” Rief added.

As to the initial question, Rief told El Independent that “we know the female orgasm is longer and more intense, and we want to make that experience available to men.”

“Our target demographic is very big,” Rief added. “Anyone with a penis can be a potential buyer.”

Searching for 'the Male Satisfyer'

El Independiente called Satisfyer “the trendy toy of the moment,” and wondered whether a “male Satisfyer” would be possible. Although the brand offers the Satisfyer Men line, in public consciousness there is still a wide gulf between pleasure products aimed at different genders.

“Many men come to the shop and complain about the lack of variety,” said sexpert Alba Povedano, who runs adult boutique Amantis. “The variety is increasing slowly, but we have heard that complaint, which also masks a certain degree of envy.”

“Most men would like to feel what a woman feels with a toy,” sentenced Povedano.

To read “Un Satisfyer para hombres: ¿pueden ellos tener un orgasmo como el de las mujeres?” visit El Independiente.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Cruel Reell Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMAs Fetish Creator of the Year Cruel Reell has debuted three new Fleshlight Pro strokers.

Exsens, Success Systems Partner for 'Independent Resellers' Campaign

Wellness brand Exsens and marketing firm Success Systems have partnered for an independent resellers campaign.

XR Brands Debuts 'Elektra Rechargeable Violet Wand' From 'Master Series' Line

XR Brands has introduced the Elektra rechargeable violet wand from its Master Series collection.

Blush Debuts 2 New Vibes From 'Temptasia' Collection

Blush has introduced two new vibrators from its Temptasia collection.

Nobü Expands 'Essentials' Collection

Nobü is expanding its Essentials collection with two new vibrators.

Orion Debuts 'Bendable Dual Stimulator' Vibe From Black Velvets Line

Orion Wholesale has expanded its Black Velvets collection with its new Bendable Dual Stimulator vibrator.

2026 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony, presented by SVAKOM and Kaotik Labs, on Sunday, Jan. 11, in conjunction with the pleasure products trade show XBIZ Expo.

GutDolls Launches Brand Ambassador Program

German pleasure brand GutDolls has announced the launch of its global Brand Ambassador Program (GutDolls Botschafter Programm).

Nalpac Releases 2025 Winter Catalog

Nalpac has released its 80-page 2025 winter catalog.

Creative Conceptions Debuts 'Birthday Cake' Lube From Skins 'Tasty' Line

Creative Conceptions has introduced the new Birthday Cake lubricant from its Skins Tasty collection.

Show More