LOS ANGELES — Voodoo Toys has unveiled its latest campaign, “Clitbait” — which is in homage to the “‘It Girl’ of the early 2000s era,” the company said.
“Clitbait” is a vision conjured up and directed by Voodoo’s Aspen Spellman and produced by an all-female team. According to the company, the campaign is "a nostalgic ode to simpler times — before we were quarantined at home, glued to our smartphones and feeling the pressures of social media.”
Spellman serves as Voodoo Toy’s brand content manager along with being a model, social influencer and creative producer for other brands. Having worked with LL Cool J, Savage x Fenty, Pretty Little Thing, Forever 21, Parade, 11 Honore, Meshki and many more, this is Spellman’s first shoot as creative director.
“‘ClitBait’ demonstrates a fresh take on sexual liberation,” Spellman said. “I wanted to create images that encourage and inspire every individual to be the ‘It Girl’ metaphorically in their world, regardless of gender. To be the star of their own life. Our mission at Voodoo Toys is to inspire every individual to harness their feminine divine and fiercely practice self-love and self-acceptance.”
Photographed by Brandi Wedderburn (Savage x Fenty by Rihanna, Adidas and Converse) in downtown Los Angeles on 35mm film, the nostalgic campaign features models Asami Villa, Bijan Ross and Ray Antonio.
