WEST PALM BEACH, Fla. — PleazeMe.com has released data for marketing and wellness industries that it recently gathered from analyzing its members.
PleazeMe’s research has "discovered fascinating findings. For instance, over 52% of people identified as belonging to neither the 'vanilla' nor the 'BDSM' world categories,” a rep shared.
"One of our primary focuses is to develop the platform in a way that will help us to better understand the nature and complexity of sexual pleasure, while highlighting the emerging science and innovations that are already being applied to solve the physical and emotional barriers to pleasure and intimacy,” Corey Kubber, PleazeMe’s CTO, shared. “My background in engineering and my time at MIT have instilled in me a love of data.”
With “an estimated 95% being in the U.S. and Canada,” only 5% hail from the rest of the world. Outside of location, the research revealed that the platform's members mainly range from 21 to over 65-years-of-age and are “65% female, 32% male, 1.2% nonbinary, and 1.8% transgender men and women.”
PleazeMe observed that, among these varied populations, “only 11% were placed into our category for what is most widely accepted as ‘vanilla’ and 18.5% identified as having characteristics of a BDSM lifestyle.”
Heather Montgomery, CEO of PleazeMe, feels this data shows that the terms "'vanilla' and 'kink' need to be re-evaluated. We have been asking ourselves the question, 'Where is the line between kinky and vanilla drawn?' As we have dug deeper into our research, our analysis has brought even more confusion to the mix. Unsurprisingly, it turns out people have different definitions of where the line should be drawn.”
Montgomery continued, “In designing our platform, we threw convention to the wind and instead designed a spectrum of sexual preferences allowing people to identify with what they currently enjoyed, rather than attempting to fit them into these two overly broad conventional categories. Our findings were not shocking to me, as I was one of those people who didn’t identify with either. It was gratifying to see that the hard work we did in crafting the spectrum not only worked, but had a success rate of over 99%, with far fewer than 1% of members stating they feel like they may be in the wrong 'world.'"
PleazeMe’s leaders want to help “companies, brands and educators utilize this data to craft solutions and campaigns to get them to interested end-users.”
Learn more about PleazeMe by visiting its homepage and following the company on Twitter.