LOS ANGELES — Traffic Force has rolled out new functionality allowing CPC advertising offers to compete directly with existing CPM offers across their entire platform for the highest bid.
With this evolution, "all publishers benefit from the added competition and advertisers who prefer CPC will be able to procure traffic by the method they like the best," a rep explained.
“Up until recently we have been exclusively a CPM network,” noted Traffic Force’s Ross. “But we've now added CPC options as part of a wider rollout that will include other useful ways to fine-tune ad buys which will follow.”
“Traffic Force really is a client-driven platform and when we have customers seeking something we don’t yet have available, our team works diligently to add it if it makes sense for our customer base,” Ross added.
All of the existing CPM options will remain available, and anyone with an existing campaign can leave it running without making any changes if they choose. “The only thing changing,” explained the rep, “is the number of options available to buyers who prefer the CPC method of acquisition.”
Ross added that “our system does still encourage freshness in promo material, so advertisers who update their promo materials will be rewarded with higher CTR ads and some extra traffic along the way.”
“The system we put in place really is designed to benefit everyone who makes the effort to optimize the user experience and target leads effectively,” Ross concluded.
CPC traffic buyers are encouraged to contact the Traffic Force team for account setup.