NEW YORK — Luxury fashion and lifestyle brand Kiki De Montparnasse launched its in-house Instruments of Pleasure division in January after two years of development and according to the company the line has generated a surge in sales.
The 18-SKU collection encompasses a range of pleasure products including vibrators, stainless steel items, massage oil candles, stone dildos and eggs, and gold bondage jewelry.
To create the line, Kiki De Montparnasse tapped industry vet Molly Murphy who brings more than a decade of experience in the category.
The co-founder and managing director said, “Prior to launch, I was delighted to find that Kiki De Montparnasse shared my vision and belief that there was space for a new premium offering in this category. I wanted to create something that was different and representative of Kiki’s modern, sensual aesthetic.”
Murphy added, “The pieces are luxurious, yet organic in their shape. The customer experience is central to each design. We spent nearly two years developing this collection, fine-tuning the types of vibrations, travel pouches and packaging of each item. The goal was to create something provocative and luxurious, combining Kiki’s unique style with sexual wellbeing. The response and success so far has surpassed all my expectations.”
According to the company, in March, when the stay-at-home order was issued, the Dual Wand became the No. 1 selling product on KikiDM.com. In July, following an influencer’s review of the Cloud Massager, Kiki De Montparnasse saw Instruments of Pleasure sales increase by over 375 percent.
“The Dual Warming Wand and Flexi Vibe are body-safe silicone vibes,” Murphy said. “Special attention was given to the motors to provide deep, rumbling vibrations, which resonate deep into the body. The small Flexi Vibe is a palm-shaped external vibe with one of the thinnest profiles on the market. This flexible design and extremely slim profile is designed to use alone or to slip between two bodies during sex. The Dual Warming Wand is a flexible, dual-ended vibrator, with one end that heats during use. Meanwhile the Cloud Massager uses suction, stimulation and air to stimulate erogenous zones in a uniquely compact design.”
All Instruments of Pleasure come in Kiki De Montparnasse’s signature packaging, which includes a keepsake storage box, and includes a travel pouch. The vibrators and sexual wellness products range in price from $45-$160. The gold bondage jewelry retails for $250-$550.
Five new SKUs are planned for the holiday season, the company said. For more information on products and wholesale, email info@kikidm.com or fill out the wholesale contact form.
