Wet, Williams Trading Settle Trade Libel Suit

Wet, Williams Trading Settle Trade Libel Suit

PENNSAUKEN, N.J. — Williams Trading Co. said it has reached a settlement with Wet, following the lubricant manufacturer’s lawsuit against the New Jersey-based distributor last month.

On July 22, Trigg Laboratories filed suit in Nevada state court against adult product distributor Williams Trading for trade libel and unfair competition, among the claims. The suit was based upon an email that Williams sent on Wednesday, July 1 to retail stores with the Subject: “Easy Cross Reference from WET to [a competing brand] Now Available,” which contained the statement “Looking to replace hard to get WET products with a new lube line?” Williams sent a subsequent e-blast regarding the same subject. 

Trigg objected to these e-blasts as false and misleading, and filed suit when Williams did not correct them as Trigg requested. Williams Trading denies any liability or wrongdoing, and Trigg and Williams Trading have now resolved the matter.

As part of the resolution, Williams has apologized, in a subsequent email, to those who received the prior e-blasts, for including "an erroneous statement regarding the availability of Wet Products from Trigg Laboratories, Inc., dba Wet International." As confirmed in the new e-blast, sent to retail customers today, all Wet formulas are available to ship now, and may be ordered directly from Trigg online at BuyWetDirect, or at the telephone number listed on the website. 

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Better Life Science Introduces Influencer Affiliate Program

CLIA-certified laboratory network Better Life Science has launched an affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Uncover Creations Launches Product Design Competition

U.K. pleasure brand Uncover Creations has launched its second Design a Grinder product design competition.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

Harry Styles' 'Pleasing Yourself' Brand Restocks, Expands Product Lineup

Harry Styles’ pleasure brand Pleasing has restocked its Pleasing Yourself line of double-sided dildos and lube, and added branded apparel.

Kiiroo Introduces New Luxy Dutch Stroker

Kiiroo has debuted the new Luxy Dutch stroker sleeve from its FeelStar line.

Show More