Wet, Williams Trading Settle Trade Libel Suit

Wet, Williams Trading Settle Trade Libel Suit

PENNSAUKEN, N.J. — Williams Trading Co. said it has reached a settlement with Wet, following the lubricant manufacturer’s lawsuit against the New Jersey-based distributor last month.

On July 22, Trigg Laboratories filed suit in Nevada state court against adult product distributor Williams Trading for trade libel and unfair competition, among the claims. The suit was based upon an email that Williams sent on Wednesday, July 1 to retail stores with the Subject: “Easy Cross Reference from WET to [a competing brand] Now Available,” which contained the statement “Looking to replace hard to get WET products with a new lube line?” Williams sent a subsequent e-blast regarding the same subject. 

Trigg objected to these e-blasts as false and misleading, and filed suit when Williams did not correct them as Trigg requested. Williams Trading denies any liability or wrongdoing, and Trigg and Williams Trading have now resolved the matter.

As part of the resolution, Williams has apologized, in a subsequent email, to those who received the prior e-blasts, for including "an erroneous statement regarding the availability of Wet Products from Trigg Laboratories, Inc., dba Wet International." As confirmed in the new e-blast, sent to retail customers today, all Wet formulas are available to ship now, and may be ordered directly from Trigg online at BuyWetDirect, or at the telephone number listed on the website. 

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Introduces 'Sparkle' Plug Collection

Full Circle has debuted its new Sparkle line of jeweled anal plugs.

Kheper Releases 'Let's F*ck!' Scratch Tickets

Kheper Games has debuted its new "Let’s F*ck!" novelty scratch tickets.

Sportsheets Releases New Training Video for 'Edge' Collection

Sportsheets has released its latest training video, hosted by Brand Ambassador Rin Musick, featuring the company's recently expanded Edge collection.

Magic Silk Debuts 'Satin Petals' Collection

Magic Silk has introduced its new Satin Petals line of lingerie.

Male Power Expands 'Soo Cumfy' Collection

Male Power has expanded its Soo Cumfy collection of men's underwear.

Paradise, Adam & Eve Partner for 'Illumination' Launch

Paradise Pleasure Products is partnering with Adam & Eve to launch the new Illumination Series vibrator line.

Passionate Playground Debuts Limited Edition 'Hawxboxx'

Passionate Playground has introduced its limited-edition Hawxboxx pleasure product cleaning and storage container.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

'Group C' to Debut 'Woodman Casting X' Board Game

Gaming company Group C will debut its new industry-themed board game, “Woodman Casting X — The Game,” later this year.

Show More