AdultToyMegaStore Reveals New Sex Toy Sales Spike

AdultToyMegaStore Reveals New Sex Toy Sales Spike

WELLINGTON, New Zealand — AdultToyMegastore.com (ATMS) revealed Victoria has led Australia in sales of sex toys and related products over the past month during "stay-at-home" orders due to the coronavirus lockdown.

“Once again, we’re seeing a surge in lubricant, vibrators and batteries. This seems to have coincided with our customers in Victoria staying home due to COVID-19," said Nicola Relph, owner of ATMS. "Our customers have told us they’re avoiding crowds and they want something to do while they’re stuck at home. They’re also not on Tinder or going on dates because they’re worried about COVID-19."

Relph noted "sales have increased week-on-week in Victoria since COVID-19 cases began to increase in late June."

“This week has been our biggest week on record for Melbourne. It has overtaken the unprecedented amount of sales we had in April. We’re hearing from our customers that they’re stockpiling batteries and lubrication in case they’re stuck inside due to self-isolation," she continued.

The latest sales spike matches recent trends. Sales tripled at ATMS in the 48 hours before New Zealand went on national lockdown, noted Relph, while April brought "a major spike centered around New South Wales."

"We have never seen anything like this," Relph observed.

ATMS opened in 2009 and "nothing has come close to the sales we've had in Australia in the past three weeks. Australians are well and truly choosing to enjoy their lockdown with essential items like vibrators and lubricant."

In related news, the results of a survey commissioned by ATMS revealed New Zealanders have recently enjoyed "self-love in lockdown," resulting in an upsurge of interest in pleasure products.

Find ATMS online and on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a deal with LoveStore Mexico to carry the pleasure brand's products for distribution to Mexican retailers.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

Show More