LOS ANGELES — Traffic Force has announced they are rolling out ISP and zip code targeting criteria for advertisers, along with other upgrades.
“The key to any high-converting marketing efforts in the modern era of online engagement is having the proper targeting tools, and access to the specific kinds of data that allow your brands to be seen by end users who will actually pay to purchase them,” explained a rep. “For many, that starts with ISP information and leads to a localization effort that requires detailed zip code data. Now, Traffic Force is ready to unleash it all for you.”
Traffic Force’s Ross explained that “the demand for this kind of data is high because it improves the efficacy of ads for verticals like dating, gambling and VPN style products in a measurable way by letting brands be far more specific in their targeting, and by enabling creatives that spark interest in a carefully curated demographic.
“These tools are also essential for anyone seeing to use discount pricing to lower income areas, and other location based marketing tactics,” Ross added.
Traffic Force is also offering publishers new upgrades as additions to the Traffic Force Publisher Panel.
“New graphing tools let you see your data at a glance on your Manage Sites and Manage Channels pages by setting two data points you wish to see over the course of the period you select,” Ross explained.
He added as an example that, “if you want to see your Ad Impressions and Earnings over the last month, you can select those two data points and set the calendar to 'Last Month' and you'll be able to see a visual representation of your data in graph form for an easier view.”
The data sets are available right now via the Traffic Force interface.
For more information about these new targeting, contact the Traffic Force team.