LOS ANGELES — Cake, a new sexual wellness brand, has announced the launch of its first product offerings, including a range of lubricants and hygiene products.
The company says that it listened to real feedback directly from couples and individuals with varying sexual preferences to understand people’s needs and create high-quality products that best suit their bodies.
A team of industry experts created Cake’s line of lubricants to be free from alcohol, parabens, dyes, sulfates and fragrances. By focusing on anatomy and sexual preference rather than assigning labels to specific genders or sexualities, Cake says it is creating products that better fit people’s sexual needs and bodies.
“With traditional lubricants and sexual wellness companies failing to meet the needs of today’s consumers, we wanted to create a brand that promotes pleasure, fun and a sense of zero shame around one of life’s great pleasures,” said Hunter Morris, CEO and co-founder of Cake. “Regardless of gender or sexuality, we want to offer specialized products that enhance your sexual experiences — especially those open to trying something new in the bedroom, but not exactly sure where to start.”
Cake’s range of lubricants includes Motion Lotion, Tush Cush, Toy Joy, Backside Slide and Get Naked. The company also offers Feel Fresh Wipes for pre- and post-sex clean up.
The company reports raising $1.435 million in seed funding from Brian Spaly, co-founder of Trunk Club & Bonobos; Roth Martin, co-founder of Rothy’s; Brand Foundry Ventures; Finn Capital; and others.
Cake’s inaugural line of products are available at HelloCake.com.
