Tenga Reveals Results of Annual 'Self-Pleasure Report'

Tenga Reveals Results of Annual 'Self-Pleasure Report'

TOKYO — Tenga has revealed the results of its fifth annual "Self-Pleasure Report," which surveys numerous countries to find out about the masturbation habits of people around the world.

“We started the 'Tenga Self-Pleasure Report' in 2016 as a way to celebrate Masturbation May — an annual self-pleasure movement — with our 'United State(s) of Masturbation' survey,” the company said.

This year the company surveyed over 5,000 men and women aged between 18-54 across five countries, with 1,000 in the U.S. alone. According to Tenga, its deep dive into consumer habits relating to sex, masturbation and sex toy usage reveals that the U.S. is becoming more open towards masturbation and sexuality.

“In our five years of tracking the perceptions of masturbation, we can see a clear, positive shift in attitudes: Americans are more open to discussing masturbation with their loved ones, are more likely to use masturbation as a form of self-care and are using sex toys more and more,” the company said.

The survey also revealed that more than 80% of those surveyed consider masturbation to be a form of self-care and reported to have used self-pleasure as a coping mechanism to deal with the stress of COVID-19.

According to the survey, 10% of those surveyed purchased additional sex toys in anticipation of self-quarantine, and a 71% majority said that sexual pleasure helped them feel better or acted as a form of “self-care” during self-isolation.

“Having conducted this survey for five years now, we have been able to track the changes in society, and how many people have opened up towards masturbation and sexuality,” the company said. "This year, we are especially happy to see that men are becoming more open to incorporating sex toys into their lives, as we feel that we are one step closer to our core mission — break down the taboos surrounding masturbation and make sexual wellness something everyone can enjoy.”

In addition to marking the fifth year of the "Tenga Self-Pleasure Report," it's also the company’s 15th anniversary. To see the full results of the survey, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More