Jasmin.com Pivots to Mainstream Cam Site, Taps Pamela Anderson as Creative Director

Jasmin.com Pivots to Mainstream Cam Site, Taps Pamela Anderson as Creative Director

NEW YORK — Jasmin, a mainstream camming site created by LiveJasmin, launched today with a stated mission to be exclusively dedicated to connecting users with lifestyle, relationship and sex-positive influencers.

Pamela Anderson has joined in the role of Creative Director and will appear daily on Jasmin.com.

“An offshoot of LiveJasmin, the world's most successful adult camming site with 50 million daily visitors, Jasmin's mission is to broaden the appeal of camming through lifestyle influencers with whom members can connect via videos, texts and chats,” said a rep.

Anderson stated she is "thrilled to be working with Jasmin."

"At a moment when we're more socially isolated than ever and loneliness is an epidemic, Jasmin offers a medium for real connections," Anderson said. "The more we stay connected human-to-human, the better off we will be."

In her role as Creative Director, Anderson will host regular virtual conversations with experts in the fields of relationships, intimacy and sex positivity, and work with Jasmin's executive team on new initiatives designed to enhance the user experience.

Jasmin's genesis results from an internal study of LiveJasmin users that revealed that 70% of webcam visitors, according to a rep, “were having conversations with the site's models to alleviate loneliness rather than engaging in sexual activity. And, as people have become more socially isolated than ever before, LiveJasmin has only seen its traffic increase.”

CEO and Co-Founder of Jasmin Karoly Papp said that the company was "stunned to realize just how much people simply wanted to engage in meaningful conversations with LiveJasmin's models and realized we needed to provide this audience with a forum that allowed them to do so."

"We launched Jasmin to help foster human connections around shared common interests,” said Papp. “Incorporating influencers, experts and personalities passionate about fitness, well-being, relationships, dating, intimacy and sex positivity is a natural fit for our audience who are looking to engage around these issues."

Jasmin has also tapped actress, model and transgender activist Carmen Carrera; sexologist, author and relationship authority, Nikki Goldstein PhD; social psychologist and author Justin Lehmiller; and sex expert, author and intimacy coach Stephen de Wit DHS, MPH, ACS to develop original content and address topics such as relationships, dating and body positivity with users.

These experts will also engage with members in live chats, post videos, and take part in roundtables with Anderson and others within the Jasmin community.

Additional experts and personalities will be added in the coming months.

To better understand the societal impact of camming and other adult-oriented digital platforms, Jasmin commissioned researchers from the Kinsey Institute at Indiana University to conduct a survey examining the relationship between the use of sex technology and emotional connection.

In a study of 8,000 people, Kinsey scientists found that sex tech users reported feeling both sexually and emotionally connected to their virtual partners. Specifically, 68% of webcam visitors revealed that they received emotional support from a cam model, and 66% felt a sense of emotional closeness to them.

Amanda Gesselman, an Anita Aldrich Endowed Research Scientist and Associate Director for Research at the Kinsey Institute, stated that “although the unprecedented rise of the digital era has sparked some anxiety over the potential negative consequences to individuals and society, we're seeing that the incorporation of technology — and sex tech, specifically — also has the capacity to enhance, expand, and improve individual well-being and the well-being of human relationships.”

To check out Jasmin, click here.

For more from Jasmin, follow them on Twitter.

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