LOS ANGELES — Wicked Sensual Care is throwing its support behind the re-opening of retail chains, following "stay-at-home" orders due to the coronavirus pandemic, with a variety of marketing initiatives, webinars, in-store support and other online tools for its Simply by Wicked range of intimate lubricants.
The webinars "cover everything from packaging to meeting the evolving needs of discerning customers via four new glycerin and propylene glycol-free formulas," a rep explained.
Promotional materials for Simply by Wicked include testers and other tools for brick-and-mortar stores re-opening with social distancing protocols in place.
Wicked Sensual Care is also offering customized artwork for web banners and e-blasts.
Marketing Director Cassie Pendleton enthused about the new initiative.
"Our goal is to support retailers during this challenging time," she said. "Whether they are re-opening for curbside service, re-opening completely, or moving online, we want to make sure they are able to offer their loyal customers the best in intimate care."
The four new Simply by Wicked formulas were unveiled earlier this year at the ANME Founders trade show in Burbank, California. They include Simply Aqua and Simply Aqua Jelle; Simply Hybrid; and Simply Hybrid Jelle.
"Each Simply option features high-quality, clean ingredients, including our signature olive leaf extract," Pendleton said. "This allows us to strike the perfect balance between incorporating natural ingredients and providing an exceptional experience. We want to provide options that complement our line while attracting the widest range of consumers."
Find additional details online and on Twitter.
Contact sales@wickedsensualcare.com for additional details.
