NEW YORK — Pornhub has announced the launch of Cleanest Porn Ever, a campaign to help educate the public on "how to stay clean even when getting dirty" during the age of COVID-19.
Cleanest Porn Ever is spearheaded by the site’s Model Program community and will feature a series of instructional videos starring popular Pornhub models. The videos will provide tips on how to adhere to social distancing guidelines and practice proper hygiene while still maintaining a healthy sex life.
As part of the campaign, Pornhub has launched a dedicated site featuring the full collection of uncensored instructional videos, and safe-for-work versions of these same videos. The content is available on the brand’s YouTube channel, alongside a campaign video summarizing the project.
Top Pornhub models from around the world, including Danika Mori, Leolulu — who were featured in Pornhub’s Dirtiest Porn Ever campaign last year — Mary Moody, Josy Black, MySweetApple, Solazola, Gabby Ferrer, June Liu (SpicyGum) and Pornhub Brand Ambassador Asa Akira will be featured in the series.
The videos begin with safe-for-work health instructions before the uncensored scene starts.
Vice President of Pornhub Corey Price said that “despite the tragedy that’s resulted from this deadly pandemic, it’s great to watch people from all over the world come together to support their communities.”
“We’re grateful to our models for joining in this effort to help prevent the spread of the virus,” Price added. “Instructional videos can be dry and boring, but this entertaining series proves that social distancing can still be sexy.”
Videos will be published in English, Spanish, Russian, Japanese, Mandarin, German, French and Italian. The campaign will challenge people to find the most creative ways to have the safest, cleanest sex possible, and provide additional resources on how to stay safe during the pandemic.
Akira stated that “with a huge platform like Pornhub’s, it’s important for them to spread the word on social distancing. I’m proud and honored they asked me to be a part of this project.”
Junie Liu, a member of Pornhub’s Model Program, added that “even if the pandemic is now heading in an optimistic direction, we need to remain vigilant. People must pay attention to safety and protection guidelines more than ever. Wash your hands more frequently, respect social distance and wear masks. You are not only doing this for yourself but also for all the people you care about.”
To help models who have been financially impacted by COVID-19, Pornhub recently announced it is offering them 100% of their video sales after processing fee — for a total payout of 85% of video sales earnings on both Pornhub and its clip site Modelhub — for the month of April.
The company stated that compared to the previous month, to date, the Pornhub Model Program has seen an average increase of over 17% in sales per day. This includes video sales growth, as well as tips and fan club sales growth.
This announcement follows Pornhub's recent COVID-19 relief efforts.
Most recently, the company launched a safe-for-work parody site that advocates for hand-washing called Scrubhub. Additionally, the company announced support to first responders and medical staff fighting on the front lines against COVID-19 around the world, and relief for sex workers who have been financially impacted by the pandemic. This included donations of:
- 15,000 surgical masks to protect first responders from the Local 2507 of New York City, which represents emergency medical technicians, paramedics and fire inspectors of the Fire Department of the City of New York
- 15,000 surgical masks to the Uniformed Firefighters Association Local 94 of New York City to protect first responders
- 20,000 surgical masks to Mount Sinai South Nassau to bolster the safety of nurses, physicians and support staff caring for COVID-19 patients
- €50,000 to various European organizations to purchase additional masks and medical equipment, including Dein Quarantäne Engel / Deutsches Rotes Kreuzin Germany, Croce Verde di Vicenza and Ospedale San Raffaele in Italy, España vs Coronavirus. Mascarillas Aquí Ahora and Material Sanitario para Hospitales Públicos España in Spain, and Des Masques Pour Nos Soignants in France.
- $25,000 to Sex Workers Outreach Project, contributing directly to sex worker relief funds in the SWOP-USA network to meet immediate requests for support from sex workers impacted by COVID-19
- $10,000 to the Free Speech Coalition, a member-based, non-profit trade association of the adult entertainment industry. The donation was made to the FSC’s Emergency Fund, which will help adult entertainment talent and crew with their living expenses while they are unable to work due to the COVID-19 pandemic. Pornhub also matched any donations made to the FSC’s Emergency Fund up to an additional $20,000
For more information on the Cleanest Porn Ever campaign and to watch the entire uncensored collection of instructional videos, click here.
To view the SFW campaign video, click here.
To view the SFW model video playlist, click here.
