MONTREAL — Pornhub has launched its “Dirtiest Porn Ever” campaign to help clean the world’s dirtiest beaches and to raise awareness around the growing problem of polluted oceans.
As part of the campaign, Pornhub is debuting a video featuring Leolulu, one of camming's most popular amateur couples, shot at one of the world’s dirtiest beaches. Each time someone watches the video in its entirety, Pornhub will make a donation to Ocean Polymers, a nonprofit that has developed a solution to collect and process plastic waste in the world’s ocean and seas.
To showcase how plastic and waste can ruin an otherwise beautiful scene, the “Dirtiest Porn Ever” video features Leolulu having sex on the beach amid mountains of litter that is obstructing the view of the couple’s naughty bits. After a few minutes, a cleaning crew cleans up the beach, revealing Leo and Lulu in all of their naked glory.
“As of today, 12.7 million tons of plastic can be found within the depths of our oceans. What’s perhaps even more shocking is that scientists predict that there will be more plastic than fish within our oceans in only 30 years,” said Pornhub VP Corey Price. “Ocean pollution has grown to become of the most significant global issues of our lifetime, and it’s only getting worse. That’s why it’s imperative that we use our platform to raise awareness and inspire change — not just for the time being but for generations to come. We’re dirty here at Pornhub, but that doesn’t mean our beaches need to be.”
It was recently reported that over 6.5 million tons of litter enter the world’s oceans every year, which ultimately kills 100,000 marine mammals and turtles annually worldwide. Half of the plastic that enters the ocean is long-lasting plastic, meaning it will drift for hundreds of years before it is degraded.
“The initiative and support from Pornhub are inspired and appreciated. Whilst I’m sure for some it may not initially appear like the most obvious match for our project, we are thrilled that Pornhub has engaged with us and displayed a commitment to utilizing their voice and reach for positive action,” said Heather Wigglesworth, executive director and project and operations manager of Ocean Polymers. “We are all part of the problem and must work together to find solutions.”
“This is a brand with a significant global reach spanning all demographics, so it is a very effective platform to raise awareness and support for the crisis we face in our oceans today,” Wigglesworth added. “It would be great to see more companies of this size and stature taking the same responsibility with the audience they engage.”
To bring the “Dirtiest Porn Ever” campaign to life, Pornhub created the video and a landing page which features tips on what people can do to help. The campaign encourages other porn stars and amateurs from around the world to shoot similar scenes to inspire change within their own fanbases.
Pornhub’s “Dirtiest Porn Ever” campaign is the latest initiative for Pornhub Cares, Pornhub’s philanthropic division. Previous campaigns have included “Beesexual,” a campaign to help save the dwindling bee population; “Save The Whales,” a fundraising campaign dedicated to the preservation of big beautiful whales worldwide, including the endangered sperm whale; “Pornhub Blows,” a social good campaign to provide free leaf removal service across the United States; and the public launch of its Closed Captioning category, which features an entire library of content geared toward deaf and hard-of-hearing users.
For more information on the “Dirtiest Porn Ever” campaign and tips on what you can do to help clean our oceans, click here.
