LOS ANGELES — IsMyGirl.com and sister sites IsMyGuy and Inked Girls have announced a 100 percent commission, minus credit card processing fees, on all sales through June 1 to assist verified performers during the global pandemic and financial crisis.
"Given the difficult circumstances right now with COVID-19, we wanted to provide a stimulus package to our models that can help them support themselves and their families, as well as spur the economy," said Evan Seinfeld, CEO and co-founder of IsMyGirl.
"Most other subscription sites currently offer a 60/40, 70/30 or 80/20 revenue share," Seinfeld explained. "We’re having our models keep 100 percent of their earnings for the next two months after credit card processing fees, which comes out to 87.5 percent. We are basically kicking all the revenue from our entire platform back to our models."
According to the company, the platform has seen a 40 percent increase in sales, a 400 percent increase in new model sign-ups and a 50 percent increase in overall traffic. As such, the coronavirus model relief package is a show of solidarity with the company's performers.
"No one should have to deal with financial hardships right now and we want our models to know how much we appreciate their hard work and the incredible culture they have built for the IsMyGirl model community," Seinfeld said. "While our business is trending upwards so rapidly with so many people in the world being home, we’re letting our models know that we are prioritizing their well-being by putting our money where our mouth is."
IsMyGirl is also donating to the Free Speech Coalition (FSC) Emergency Fund, which provides financial assistance to adult industry performers and crew.
“By working with FSC on the Emergency Fund, we can help to ensure that talent, the backbone of our industry, are being taken care of and given opportunities to earn the most possible income during this lockdown,” said Seinfeld. “We are truly all in this together!”
FSC Executive Director Michelle L. LeBlanc thanked IsMyGirl for its support.
“We’re grateful to IsMyGirl and its sister sites for contributing to the Emergency Fund, as well as all their work for helping performers generate income during this shutdown,” she said. “We are heartened to see all the ways adult businesses and workers are coming together to make sure we all get through this.”
Donations to the FSC Emergency fund can be made here and through the IsMyGirl Model Portal here.
Visit IsMyGuy and Inked Girls online; view a video announcement detailing the IsMyGirl coronavirus relief program here and follow the platform on Twitter for the latest updates.