BARCELONA — ExoClick has released data regarding the traffic volumes across its network during the COVID-19 lockdown.
ExoClick’s Business Intelligence team has been closely monitoring the network’s traffic since various states of emergency and lockdowns were put into place across different geos and has revealed the number of served impressions for each week from March 9 through April 5 — Weeks 11 through 15 of the year.
According to the company, the weekly percentages were calculated by comparing the traffic on its network from March 2-8, week 10 of the year, in each geo, detailing how impressions increased as the lockdowns took effect.
The following table provides the week-by-week percentages in more detail, with the figures in green denoting when the country declared a state of emergency followed by a lockdown. Russia introduced a paid "stay-at-home" holiday from March 23-29 and declared a lockdown on March 30.
As for the state of the industry during the pandemic, ExoClick notes that half of the planet is now on lockdown.
“That’s billions of people who are staying at home 24/7 and they are bored!” a company rep exclaimed. “They are going online searching for things to do and to buy.”
“People living in affluent Tier 1 countries are either teleworking from home or their governments are still paying their salaries, which means they have income available to spend,” the rep added. “They are consuming content on their devices, looking for news updates on the pandemic and looking for entertainment to escape the unsettling reality. There is not much else to do besides look at content, so naturally, there is an enormous increase in traffic to websites leading to even more ad impressions.”
The company is also providing a series of targeting tips for offers during the lockdown, including “Go Digital,” “Have Fun with Upsells” and “Bet on Casino Offers.”
“People are reluctant to buy mail order or C.O.D. goods because they think they won’t receive their purchase for a long time. So unless you have a fast supply chain that can deliver quickly, switch your offers to digital products,” the rep explained. “Everyone is looking for online entertainment, so try video-on-demand, gaming, gambling and live cam offers.”
“Online games, sweepstakes and surveys for prizes are also great forms of entertainment for people in lockdown,” the rep added. “Our advice is to offer digital products as prizes which could be used as upsells or cross-sells. So, for example, offer a two-day trial to limited content on a VOD site, or some tokens to try out a live cam product.”
All group gatherings are currently banned, and there are no sporting events to bet on, so the company is seeing a switch to casino offers, and to software and utility offers for both desktop and mobile, as users are constantly consuming on their devices. In addition, as many consumers live alone, dating sites have seen an increase as people seek connection with one another.
ExoClick has also seen a global increase in dating site members’ area visitors during the past month and offers this traffic from affluent English-speaking geos and Tier 1 European countries.
“This crisis is full of opportunities for affiliates by pitching the right offer at a growing target market,” the rep concluded. “Take advantage of the increase in volumes of impressions during this period with your digital offers.”
Visit ExoClick online here.