LOS ANGELES — M.D. Science Labs has announced Briana Honz Watkins as its new vice president of sales for North America, effective immediately.
Honz Watkins brings 13 years of industry sales experience and relationships to her new role at M.D. Science Labs, most recently excelling as senior sales at Pipedream Products. Previously, Honz Watkins served as head buyer for Hustler stores and prior as senior buyer/manager and merchandising manager in the fashion industry for Hot Topic.
Ralph Albrecht, president of M.D. Science Labs, enthused over the announcement, noting that he is "beyond thrilled" to have Honz Watkins joining the team. "With Briana’s years of experience and the fact that she owns some of the best relationships in our industry, she will be playing a huge part in our company’s growth strategy."
As VP of sales North America, Honz Watkins will use her expertise in sales, product presentations and marketing strategies to build successful merchandising concepts and business plans to further company growth. She has previously managed accounts in Australia, Europe, the U.K., Canada and the U.S., and has been awarded several honors, including two consecutive Customer Choice Awards in Australia, as well as the XBIZ Exec Award for Business Development Executive of the Year in 2016 and Sales Executive of the Year in 2019.
Honz Watkins expressed excitement about joining M.D. Science. "I have believed in this brand since the moment I brought it into the Hustler stores. Equally as important as the brand is the way Ralph treats his employees. He respects and treats them like family, and the longevity of employees speaks volumes — to me, that’s a win alone."
She added, "I'm eager for a new challenge and excited to take the business to the next level of success. We have big plans in the works and can’t wait to share them with our industry family. We are going to hit the ground running, so get ready!"
