LONDON — Reps for dating site MaritalAffair.com are trumpeting a relaunch, under new ownership, into the U.K. and Australian markets that resulted in registrations increasing by 72 percent from January to February this year. Further expansions into the United States, Canada, New Zealand and South Africa are on the boards.
"The worldwide phenomenon was famed for its innovative site functions that helped open-minded adults find exactly what they are looking for in a discreet and convenient way. Since relaunching in the U.K. the un-traditional dating site has gone down a storm," a rep enthused.
The site reports a 43 percent increase from February to March in registrations by women.
"As the global pandemic, COVID-19, surges through society, it is anticipated that activity across the controversial dating site will grow," explained the rep. "The site’s members are all looking for discreet, pleasurable connections at a time that fear and worry spreads across the globe."
MaritalAffair offers the opportunity for online connections to "bored housewives, distracted remote workers with insatiable lust and those with a desire to seek uncomplicated, risk-free adult fun."
Their members derive from all walks of life, a site principal notes, who seek "the same 'bit on the side' fun to add spice to their normal routine. MaritalAffair continues to grow in the six countries it is present and I'm pleased to see all six of these embrace the brand as we take the site back to market under new ownership."
The new owners spent 2019 investing "considerable resources" into their mobile website, noting that over 73 percent of U.K. members sign up via mobile device.
"Being able to support our members so effectively while they go about their everyday life is something I'm particularly fond of," said the site principal. "I'm excited to see MaritalAffair’s online community grow as we enter a period of isolation. Our desire is to provide passion paired with discretion and at a time that people aspire to remain connected with the community, what better way than to explore noncommittal fantasies than in a safe and secure online environment."
Visit MaritalAffair online.
