FT. LAUDERDALE, Fla. — Segpay is setting its sights on April 1 as the date it reaches a major corporate milestone: the company’s 15th year in business.
To celebrate the occasion, Segpay is launching a year-long integrated marketing campaign to promote new payment processing options and enhanced merchant service offerings, all backed by unmatched customer service.
According to the company, over the past 15 years it has developed a reputation for putting its clients first. Today, Segpay is trusted by the biggest and best-known brands in the high-risk payment category and offers state-of-the-art payment processing services via a robust platform that includes proprietary gateway technologies and advanced Fraud Mitigation System.
Headquartered in Deerfield Beach, Florida, Segpay’s reach has expanded beyond the U.S. with offices and outposts in London, Dublin, Toronto and Manila.
“We listen and learn from our merchants and this feedback has been the key to our 15 years of success,” said Segpay CEO Cathy Beardsley. “It’s our goal to continue to be at the forefront of the ever-changing rules and regulations to ensure safe, secure and compliant payment processing for our merchants.”
To mark its 15th anniversary, the company has unveiled a commemorative logo, developed by its longtime agency partner Creaxion. The new branding will replace the company’s traditional logo across all advertising platforms over the next year. The number “15” is centered in the new logo to symbolize strength and utilizes Segpay’s unique “arrow” icon to complete the “5” in the number. The dark blue color in the Segpay brand identity conveys trust, transparency and stability, while the orange is symbolic of innovation and endurance. A series of new print and digital ads are planned to support the special campaign.
“We’ve built a company to last by always putting the customer first,” Beardsley added. “That’s our ‘secret sauce’ and the model we plan to follow for the next 15 years.”
For more information, visit Segpay.com.
