7 Veils: Twitter Launching 'Fleets,' New 'Stories' Feature

7 Veils: Twitter Launching 'Fleets,' New 'Stories' Feature

LOS ANGELES — Twitter has just launched "Fleets," its own version of self-deleting posts called "Stories" available on Instagram, Facebook and WhatsApp.

The platform is starting its test in Brazil, one of its booming markets, or as Twitter qualified it: "One of the most conversational countries."

We could ask ourselves why ephemeral content is becoming so popular; one answer is likely because a lot of users consider their social media home page as a "personal website" and keep posted content clear and consistent. However, sometimes users just want to share personal and low-priority thoughts or opinions that matter in a certain temporary context, such as going to a concert or watching the latest episode of a television show.

"People feel more willing to share casual, everyday thoughts," wrote Mo Aladham, a group product manager at Twitter Brazil.

Technically, from the platform’s point of view, this new feature helps to manage the heavy stream of information being exchanged.

Just as with any other social media space, the more people and the more messages get posted, the harder it becomes for users to read or see everything they are interested in. By adding a secondary content channel, Twitter doubles the chances for users to keep up with the dynamic flow of information.

It's important to highlight that Twitter has stated that Fleets can be reported; even though Fleets disappear after 24 hours, they are stored in case of abuse or misconduct.

Twitter is still one of the few public platforms that tolerates adult content and marketing. It wouldn’t be a  surprise if fleets become another popular form of communication for "hot topics."

If you need any help or advice on your Twitter community management or marketing, please click here or email alex@7veils.com

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Roxie Rae Relaunches Site Through XSiteAbility

Roxie Rae has relaunched her site through XSiteAbility.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

Show More