7 Veils: Twitter Launching 'Fleets,' New 'Stories' Feature

7 Veils: Twitter Launching 'Fleets,' New 'Stories' Feature

LOS ANGELES — Twitter has just launched "Fleets," its own version of self-deleting posts called "Stories" available on Instagram, Facebook and WhatsApp.

The platform is starting its test in Brazil, one of its booming markets, or as Twitter qualified it: "One of the most conversational countries."

We could ask ourselves why ephemeral content is becoming so popular; one answer is likely because a lot of users consider their social media home page as a "personal website" and keep posted content clear and consistent. However, sometimes users just want to share personal and low-priority thoughts or opinions that matter in a certain temporary context, such as going to a concert or watching the latest episode of a television show.

"People feel more willing to share casual, everyday thoughts," wrote Mo Aladham, a group product manager at Twitter Brazil.

Technically, from the platform’s point of view, this new feature helps to manage the heavy stream of information being exchanged.

Just as with any other social media space, the more people and the more messages get posted, the harder it becomes for users to read or see everything they are interested in. By adding a secondary content channel, Twitter doubles the chances for users to keep up with the dynamic flow of information.

It's important to highlight that Twitter has stated that Fleets can be reported; even though Fleets disappear after 24 hours, they are stored in case of abuse or misconduct.

Twitter is still one of the few public platforms that tolerates adult content and marketing. It wouldn’t be a  surprise if fleets become another popular form of communication for "hot topics."

If you need any help or advice on your Twitter community management or marketing, please click here or email alex@7veils.com

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New Fansly Analytics Platform 'SlyKiwi' Launches

SlyKiwi, a new analytics platform exclusively designed for Fansly content, has officially launched.

FPNCash Appoints Kimi Evans Head of Business Development

FPNCash has appointed Kimi Evans as its new head of business development.

CamModelDirectory Launches Platform Upgrade

CamModelDirectory has launched its CMD 3.0 platform upgrade.

AEBN Publishes Popular Searches by Country for June, July

AEBN has released the list of popular searches from its straight and gay theaters by country in June and July.

Playboy to Move Global HQ to Miami Beach

Playboy announced today that it will be moving its global corporate headquarters from Los Angeles to Miami Beach.

Bellesa Plus Names Magalie Rheaut as Chief Growth Officer

Bellesa Plus has named Magalie Rheaut as its Chief Growth Officer.

PASS to Relaunch Performer Subsidy Fund

PASS has announced that it will relaunch the Performer Subsidy Fund (PSF) to cover sexually transmitted infection (STI) test panel costs for up to 10 people each month.

Pineapple Support Taps Austin Ponce as Brand Ambassador

Pineapple Support has named Austin Ponce as its newest brand ambassador.

Taylor Vixxen Stars in New DezyRed Interactive VR Game

Taylor Vixxen stars in an interactive VR game from DezyRed.

XBIZ Amsterdam's Jakarta Hotel Sold Out, Additional Hotels Announced

Guest rooms at XBIZ Amsterdam’s host conference venue, Jakarta Hotel, are now completely sold out.

Show More