LUXEMBOURG — pjur aims to gauge its customers’ lubricant needs with its first large-scale questionnaire that will compare customer satisfaction levels with pjur and the reasons why people buy pjur across different countries.
“In the past, personal lubricant was used to ‘solve problems’ and people were embarrassed to buy it,” the company said. “Today, however, personal lubricant is primarily associated with pleasure and covers a wide range of needs. These include vaginal, anal and oral use, for massages, with toys or for masturbation. It can be water- or silicone based, vegan, stimulating or suitable for highly sensitive skin — to name just a few examples.
“This all means that these products have become part of everyday life. Customers have also changed over the years, which is why pjur wants to take a closer look at the issues that are important to customers.”
Those that take part in the survey also have a chance to enter an anniversary draw and win prizes with a total value of EUR 1,800. The results of the survey will be published in October.
For more information about the survey, click here.
