LOS ANGELES — All-male studio SeanCody is trumpeting a capsule collection of branded apparel created in collaboration with graphic designer Christopher Lee Sauvé. The Spring 2020 line reconceives the company's logo for T-shirts, tank tops, fanny packs and other items.
The 14-piece SeanCody x Christopher Lee Sauvé collab is now available at the company's merch store.
SeanCody is a 2020 XBIZ Awards nominee for Gay Web Brand and Gay Site of the Year.
The company celebrates its 20th anniversary next year. Its familiar yellow-and-black branding has become a popular internet meme and "one of the most recognizable logos in the adult industry," a rep explained. The online store has "quickly become the go-to place for gay men who like to stand out both at the gym and at the club."
"Inspired by the brand's sunny California aesthetic, from clothing to beach accessories, the capsule collection will be the perfect accessory for a banging Spring Break," said the rep.
Sauvé rose to prominence in 2008 when his "Save Anna" T-shirt, a riff on the viral rumor that Vogue Editor-in-Chief Anna Wintour was about to be fired, went viral. He has previously collaborated with MAC Cosmetics, Marc Jacobs, Kenneth Cole, Diane von Fürstenberg and Alexander Wang.
'I was super-excited to work with SeanCody as I have been a big fan of the boys for a while," he enthused. "I was inspired by a punk aesthetic and used ink and brushes to sketch the logo. Collaborating with the wonderful SeanCody team, we created a collection that I am very proud of."
The SeanCody x Christopher Lee Sauvé formally launches today. All the items are priced between $30-$50 and can be found exclusively online.
For the latest updates, follow Sauvé and SeanCody on Twitter.
