Lovehoney Survey Reveals UK Sex Plans for Leap Day 2020

LONDON — A new Lovehoney survey reports that a majority of Britons are planning on using February 29 to have sex.

"Almost two-thirds of couples (61 percent) plan to use the extra day on February 29 to have sex," said a rep. "And a quarter of couples (25 percent) plan to stay in bed all day with it falling on a Saturday. Six out of ten couples (63 percent) will spice up their fun by experimenting with a sex toy."

The results are from a new survey of 2,700 people by U.K. sexual wellness brand Lovehoney. The company claims that "almost half of couples (47 percent) were more likely to have sex" because of the extra day in the calendar.

"The findings show why it’s important to make the most of the extra time on February 29," said the rep.

The survey maintains that "many couples are going to break with their regular routine on Leap Year Day to get passionate, because they usually spend their Saturdays relaxing in the pub (29 percent), doing DIY (41 percent), going shopping (43 percent) or watching TV (66 percent)."

However, still according to Lovehoney's sample, four out of ten couples said that despite the extra time "they would still be too busy for sex."

The company explained that "everyone (98 percent) would love it if their partner surprised them with a day of romance and intimacy on Leap Year Day, and 91 percent would enjoy receiving a sexy present — 34 percent choosing lingerie, 29 percent a vibrator and 21 percent handcuffs."

February 29, said the rep "is the one day in the calendar every four years when women can traditionally propose, and almost one in three women (27 percent) say they would ask their partner to marry them."

More than a third of women surveyed (35 percent) said the idea of a female proposing to their partner on February 29 was "an outdated and sexist tradition," but 48 percent accept it.

"Four out of ten couples say they will be too busy for sex, but why not make the most of Leap Year Day? Skip the usual pub and Netflix routine for a saucier Saturday, and get Leap Year Day off with a bang," said the rep.

For more from Lovehoney, follow them on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Product-Specific Local Store Locator Tool 'RetailCurrent' Launches

RetailCurrent, a tool that lets pleasure brands show online customers nearby brick-and-mortar stores with confirmed availability of specific products, has officially launched.

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Show More