BATH, England — The Lovehoney team is sharing its tips for engaging last-minute Valentine’s Day shoppers in the days leading up to the romantic holiday.
Jade Bawa, sales executive at Lovehoney B2B, says that a significant amount of Valentine’s Day shopping is done by “panic buyers” that are waiting until the last minute.
“Allow them to browse, shop and pay with ease by knowing in advance where your 'hero products' are in-store so you can direct them easily to the perfect gift for their special someone,” Bawa says.
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“Also, use this opportunity to upsell smaller products at checkout, giving panic buyers an easy way to bulk out their gifts further,” Bawa says.
Lastly, Lovehoney says that retailers should up their customer service to best serve last-minute shoppers.
“The best way to do this is to engage your employees in identifying a panicked buyer so they can navigate them around the store quickly and easily,” Bawa says. “Leave customers feeling happy and worry-free and you’ll be better placed to lock down the sale.”
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