LOS ANGELES — Porndoe.com has entered into a partnership with Grand Slam Media’s Adnium Player, which launched this week. The company was the first to integrate the Player while it was in beta development.
The Adnium Player includes “an array of native analytics,” a rep explained, “each giving publishers the opportunity to better understand their customers, what engages them, and ultimately enabling site owners to drive greater revenues to their bottom line.”
Advanced data subsets, such as statistics by URL or subID, enable webmasters' insight into the quality of their referral sources and permits them to "build a foundation of traffic-referrers that meet and exceed their KPIs,” said the rep.
The Adnium Player was developed to complement paysite and tubesite products; however, the Player is equipped with an optional ad-stack from Grand Slam’s real-time bidding network Adnium.
“We’ve been a leader as ad-brokers in this industry for better than 12 years now and with the Adnium Player we identified a market segment that had a lot of room for improvement,” explained Grand Slam Media CEO Luke Hazlewood.
“Casual conversations, over time, with various publishers across our network saw certain themes arise time and again: the interest in a more comprehensive video player for a greater user-experience was definitely one of those themes,” he continued. “Our partners wanted a faster loading unit, more customizable features, deeper analytics and more, such as ChromeCast capabilities directly from the player itself. We firmly believe we got this product right and we are going to deliver all of that.”
Hazlewood underlined advertising as his company’s “core focus” and described the Player as “another solid tech product that complements Adnium’s value proposition.”
“The Adnium Player is not only VAST- but VPAID-compatible, meaning advertisers can utilize rich-media, fully interactive ads,” he explained. “And when you run the network tags, you’re getting access to a who’s-who list of prominent video advertisers. A publisher also has the ability to set restrictions on verticals, granting them full control over the content and experience they want to offer their customers.”
Porndoe principal Phil remarked on the efficacy of the arrangement.
“The decision in partnering up with Grand Slam Media for the Adnium Player was a no-brainer for us,” he enthused. “Grand Slam has proven, for over a decade, to understand both needs of advertisers and publishers, making them an unequivocal leader in their field.”
“The biggest challenge we, and many others, have encountered over the years is divided opportunities when it comes to the most crucial site element — the video player,” he notes. “Although most current providers offer site owners [with] basic capabilities, they never fully grasped the concept of monetization [and let] tons of revenues seep through the cracks.”
“Grand Slam successfully understood and bridged this void,” Phil concluded, “by bringing together cutting-edge technology, granular analytics and years of knowledge in the advertising world, giving birth to a new standard in the industry.”
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