NBC's 'Today Show' Two-Sides Sex Worker Rights Issue, Endorses 'Nordic Model'

NBC's 'Today Show' Two-Sides Sex Worker Rights Issue, Endorses 'Nordic Model'

NEW YORK — NBC’s popular morning news show the "Today Show" featured a segment today two-siding the issue of sex worker rights between an advocate of full decriminalization — the position overwhelmingly supported by sex workers — and an abolition activist and advocate of the “Nordic Model” of eradication of sex work by criminalizing “pimps and johns.”

The editing of the segment and the news anchors' commentary served as an endorsement of the “Nordic Model,” which is widely criticized by the sex worker community as destructive to their livelihoods and for leaving their rights to the arbitrary discretion of local police and political authorities.

The report, produced by NBC senior national correspondent Kate Snow, was presented in these terms: “A group is pushing to decriminalize buying and selling sex and managing people for prostitution, but others in the sex trade community are saying it’s a terrible idea. The issue has made its way to the 2020 campaign trail.”

While appearing to keep some balance and being careful with overtly stigmatizing language, the actual report was tendentiously slanted to favor the point of view of abolitionist Nicole "Nikki" Bell, presented as a former sex worker who had been deceived by a former boyfriend into commercial sex and who is now the spokesperson for the lobbying group World Without Exploitation, a non-profit.

Bell is also behind Massachusetts non-profit LIFT (Living In Freedom Together), a “rescue” operation for former sex workers. LIFT's mission statement states a belief “that we won’t end sexual exploitation until we end the demand for prostitution. As long as there is a global sex trade, ours will be an unsafe, unjust world.”

The Street Legs Strike Back

The NBC report also used typical stock stereotypes favored by anti-sex-work mainstream outlets to stigmatize sex workers, including the laughable stock footage of “street legs” — blurry pictures of stocking-clad female legs backlit by street lamps at night, supposedly while looking for “tricks” — even though arrangements for most consensual sex work have moved online in the 21st century.

Other stereotypes and misrepresentations on the "Today Show" segment included referring to sex work as "a business that operates in the shadows" to which NBC is "shining a light," sex worker marches represented as appealing only to "the progressive wing of the Democratic Party," accusing Elizabeth Warner and Bernie Sanders of wanting to decriminalize "pimps" who "manage sellers of sex" and presenting the Washington DC hearings featuring reasonable #DecrimNow speakers as "emotional."

Nikki Bell also essentialized most sex workers as “mentally ill,” young, cis women and most clients as “wealthy white men,” a common erasure of the vast numbers of trans and queer sex workers and clients, both male and female. This erasure is typical of anecdotal evidence presented by abolitionists and Nordic-Model-friendly politicians like Kamala Harris.

At the end of the segment, co-host Craig Melvin overtly praised Bell and said she made “an excellent point” about “the supply and demand... if you decriminalize it.”

“The market gets flooded,” someone else in the studio said.

“It’s a complex issue,” concluded Melvin, before the show moved on to fluffier matters.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Rachel Rampage Makes Her Brazzers Debut

Rachel Rampage has made her Brazzers debut alongside multi-XMAs winner Mick Blue in the studio's latest release, titled "Right Down To Cock Sucking Business."

California Governor Signs Bill Limiting CIPA Claims

Governor Gavin Newsom has signed into law a bill to narrow the scope of the California Invasion of Privacy Act (CIPA), to prevent abusive lawsuits targeting online businesses, including adult websites.

Jennifer White, Jessi Rae Lead Latest From Blacked

Reigning XMAs Female Performer of the Year Jennifer White stars alongside Jessi Rae and Isiah Maxwell in the latest release from Vixen Media Group studio imprint Blacked.

Evil Angel Drops 'My Fantasy With Rocco'

Evil Angel has released the latest title from director Rocco Siffredi, titled "My Fantasy With Rocco."

California Enacts Stricter UGC Rules for Adult Sites

Governor Gavin Newsom has signed into law a bill to impose tighter compliance standards for user-generated content (UGC) on adult websites accessible in California.

UK Aims to Begin Enforcing 'Choking' Ban Before Year's End

The U.K. will soon begin enforcement of a new law criminalizing depictions of “non-fatal strangulation” in adult content, according to a Ministry of Justice official.

XBIZ LA Conference Website Now Live, Registration Open

The event website for the XBIZ LA conference is now live, offering comprehensive information about the upcoming event, taking place Jan. 7-10 at the JW Marriott L.A. LIVE.

ERIKALUST Releases 'Close Up'

Spookie Shelbie and Delfine Dahlia star in the latest release from ERIKALUST, titled “Close Up.”

Lexi Lore Makes Her Vixen Debut

Lexi Lore has made her debut for Vixen Media Group's flagship imprint alongside Parker Ambrose in the studio's latest release.

Show More