LONDON — Lovehoney unveiled a new "Fifty Shades of Grey"-inspired window installation at the Harmony retail store Oxford Street location that will be displayed until the end of March.
"Valentine's has officially kicked off for the Lovehoney B2B team this week," enthused a rep.
Inviting customers to "Play Like Grey," the display focuses on Lovehoney’s Fifty Shades Of Grey collection, and includes the infamous black grand piano from the franchise with the Seattle city backdrop and "some of the most-loved toys from the range." The flexible design also enables Lovehoney B2B to take the display past the Valentine's period, "exciting customers well into the early Spring months."
Jade Bawa, sales executive at Lovehoney, praised the reveal.
"Our latest Harmony window display is an exciting one for us, pulling scenes from the much-loved 'Fifty Shades of Grey' series that fans are sure to resonate with. Valentine's is such an important time of year for our industry, and we hope this innovative and eye-catching display will prove popular with Lovehoney fans and Harmony customers."
For more information on the Fifty Shades of Grey product ranges, email enquiries@lovehoneytrade.com or visit Lovehoney online.
