LOS ANGELES — Grand Slam Media’s Adnium.com has inked an exclusive advertising partnership with U.K.-based Venntro Media Group, the owner and operator of White Label Dating, to include new ad zones, among other agreements.
Grand Slam will now become “the sole network of representation for White Label Dating’s Members Area inventory,” a rep explained.
The companies have collaborated since 2014; however, in 2019 they saw “a marked increase in cooperation,” notes the rep, which led to a discussion of exclusivity.
White Label Dating’s “considerable” Members Area carries over 85 percent U.K. traffic and trains its focus on the English-speaking market.
The exclusive launch is set to include fresh ad zones, such as a 42x42 icon, 300x100 mobile adhesion and inbox ads. “There will be a separate channel for mainstream only traffic, ideal for SFW brands or those able to meet creative restrictions with their banners,” said the rep.
“White Label Dating delivers the traffic that we are very proud to offer affiliates and media buyers throughout our network. It really speaks to the quality control they have in place with their user acquisition methods,” enthused Stephanie Hall, director of sales for Grand Slam.
“The team White Label Dating has assembled shows a clear determination to build strong, sustainable products, making them ideal partners to collaborate with. If advertisers are looking to get a slice of this inventory, they can find it exclusively in Adnium.”
Dave Adams, chief revenue officer for White Label Dating, echoed Hall's sentiments.
"Partnering with Grand Slam on an exclusive basis is an exciting move for us. Grand Slam’s approach with their advertisers, coupled with high-quality traffic on the White Label Dating platform, will allow this partnership to flourish. It’s a pleasure to work with the team at Grand Slam and we look forward to our cooperative effort."
Visit Grand Slam online; direct inquiries to support@adnium.com.
