WOW Tech's Womanizer Profiled in CNET's CES Coverage

WOW Tech's Womanizer Profiled in CNET's CES Coverage

LAS VEGAS — CNET wrote a lengthy profile this week of WOW Tech's Womanizer sextech device this past Monday ahead of the Consumer Electronics Show (CES).

In a wide-ranging interview with Womanizer inventor Michael Lenke, the article touched on everything from the pleasure product's conception to his plans for a male version called — what else? — the Manizer.

"I went through all the technical possibilities and soon thought: probably air pressure could work," Lenke told CNET's Weber-Steinhaus when talking about his original sextech invention. So he grabbed a length of plastic hose and an aquarium pump and went to work. Seven years later, the Womanizer has sold over 3 million units.

Finding the right balance between not enough stimulation — and too much — took two years of trial-and-error exclusively borne by Lenke's wife, Brigitte. His original iteration wasn't exactly the success he'd hoped.

The original Womanizer

"Technically, the modified aquarium pump worked," said Lenke. "But it didn't work for my wife. She still holds it against me."

But after modifying the amount of suction and vibration, Lenke tried again with his wife as his ever-patient guinea pig.

"After work, I was ironing, when he said: 'Come to the bedroom and test it,'" Brigitte told German tabloid Bild.

Eventually, he found just the right balance.

"'This is it,'" Lenke says his wife remarked. "'This will be a world success.'"

For five years the Womanizer has been burning up the pleasure product market. The CNET story notes several memorable user reviews, including "I honestly don't know how I lived life before this," and "I had to pry it from her hands to get her to stop. I think if you put it on a stick and dangled it in front of her, she could win the Boston Marathon."

Lenke was no stranger to pleasure product marketing when he set to work on the Womanizer. Years before, he'd invented a device called the Magic Finger which massaged moisturizer into women's faces. 

"The Magic Finger was a flop," said Lenke.

But after seeing a shopping channel host enthuse about its massaging prowess while touching her stomach, he had a brainstorm. The Magic Finger morphed into the Tantra Beam and became a bestselling pleasure product across Europe.

Lenke is now hard at work on his male masturbation device, the Manizer. He promises will be stylish and acceptable enough to leave around "lying on your living room table."

In the meantime, WOW Tech won't be an official exhibitor at this week's CES, but will roam the convention floor.

Read the entire profile here and follow Womanizer on Twitter.

Image source: CNET

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Nalpac/Entrenue, Ohdoki Sign Distro Deal for 'The Handy'

Nalpac/Entrenue has inked an exclusive U.S. distribution deal with Ohdoki Products for The Handy.

Onahole Debuts New 'Miss Boss Cup' Stroker

Pleasure brand Onahole has introduced its new Miss Boss Cup stroker.

ProDx Health Introduces 'Trust 1' HPV Test

ProDx Health has introduced its new Trust 1 Home Collection Kit for HPV testing.

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

Show More