LOS ANGELES — Performers on JustFor.fans (JFF) donated $9,000 to a variety of philanthropic causes in the final half of 2019 via the platform’s charitable giving program.
A rep notes JFF hopes to raise $20,000 in the year ahead.
Charities that received funding include Trans Lifeline ($3731); the Woodhull Freedom Foundation ($2387); Pineapple Support ($1839); the Free Speech Coalition ($718); and Sex Workers Outreach Project — USA ($348).
“JFF is actively looking for more charitable organizations to add to its roster in 2020,” the rep said, joining newly added nonprofit the HIV League, which seeks to “empower the HIV community through scholarship, wellness and education,” and includes the HIV League Scholarship for students living with HIV.
“We introduced the idea of ethical spending and platform-enabled charity to porn this year,” said Dominic Ford, the creator of JFF. “We did so not knowing if our user base would embrace this idea, but we felt it was important for us to use our size and reach to give back to our communities and to give exposure to worthy causes. It is beyond my wildest dreams that in just half-a-year our models raised $9,000 for charities.”