Passionate Playground Launches New Eco-Friendly Packaging, Marketing Campaign

Passionate Playground Launches New Eco-Friendly Packaging, Marketing Campaign

SEATTLE — Passionate Playground has launched a sustainable packaging and marketing campaign, “HOLEistic Design = Peace of Mind” for its patented, adult toy storage system, Joyboxx + Playtray.

The new packaging is locally made by the latest technology in direct-to-corrugate digital printing. The colorful plant based inks are LED-cured and meet OCC certification for 100 percent recyclability and repulpability.

Passionate Playground founder Deborah Semer says, “My goal from day one was to get our manufacturing carbon footprint as small as possible. The new creative, ‘HOLEistic Design = Peace of Mind’ playfully captures our systemic mind-body and maker-planet consciousness.”

Semer continues, “Joyboxx has curves and holes that made packaging reduction and product protection a challenge. It took years, but I found the right partner only a few miles from us with Alliance Packaging. They quickly manifested my vision and created the multi-functional wrap that does five things.”

The new Joyboxx packaging is also shipping and retail friendly, stackable, protective and educational.

Since Joyboxx is a tool for tidying sex toys, the graphics include a nod to Netflix star Marie Kondo to “Really Spark Joy Inside!” around the vibrator/vape charging and vent hole.

The bottom panel shows the benefits of how the product-mind-body connection helps customers:

• RENEW: 100 percent Recyclable and Dishwasher-Safe
• RELAX: Vent Holes Dry, Locks Stop Prying Eyes
• RECHARGE: While Electronics Stay Germ-Free
• REFRESH: Set Your Item on Playtray, Wash and Dry Dirt Away

The entire eco-wrap is removable and reusable to Build-a-Boxx with Joyboxx. “HOLEsale” customers can unwrap the package and ship other products inside to reduce their own shipping carbon footprint.

Joyboxx + Playtray includes a dual locking system and a how-to-use information booklet. It’s made in Washington State with food-grade, non-porous polypropylene and antimicrobial agent from Texas.

The new Joyboxx is now shipping globally to wholesalers for $20 each in eight-pack cases. Its MSRP is $39.99. Buyers can contact ds@joyboxx.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Creative Conceptions Increases Satisfyer Inventory

Creative Conceptions is now distributing over 150 new items from Satisfyer.

We-Vibe Debuts 'Chorus Pro' Vibrator

We-Vibe has introduced its new Chorus Pro vibrator for couples.

Orion Debuts 'Flexible Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the Flexible Butt Plug with Vibrations from its Anos line.

Show More