LOS ANGELES — The final phase of pjur's #IfIHadLube social media campaign will kick off during the first week of January.
The WOW Tech partner brand's first-ever North American influencer campaign launched in November with a handful of social media personalities sharing their stories via Instagram with the associated hashtag to draw attention to "the importance of incorporating lube into your sexual repertoire and the premium benefits of pjur lubricants," a company representative explained.
Current collaborators include LGBT vlogger and activist Arielle Scarcella, "Dragula" Season Two winner BiqtchPuddin, Glamerotica101 founder and sexologist Tyomi, lifestyle vlogger Ellery Lee and reality TV star Remy Duran from MTV's "Are You the One?"
Posts ranged in tone and style from Duran's cheeky notation — "This might come as a surprise to some of you, but every now and then I do like to have sex" — that precedes an anecdotal hookup scenario plugging pjur's Backdoor Silicone Anal Lube, to Lee's more subtle tale of "cozy, intimate" winter nights better spent with pjur lube in the mix, and Scarcella's succinct, catchy post: "This one time I didn’t have lube...it wasn’t cute."
Each post garnered several thousand looks and playful fan engagement, notes the pjur rep. Stay up to date with the campaign by following #IfIHadLube on Instagram.
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