LOS ANGELES — An informal study by Mashable reporter Andy Moser concluded that #NoNutNovember (NNN) — an internet-based phenomenon associated with the masculinist cult of semen retention around online forums — has once again been a failure.
“The internet may be publicly pledging a vow not to nut,” Moser concluded, “but most of the internet is probably lying.”
Moser writes that over the past few years, “NNN has gained traction on social media and is now something of a cultural staple.”
The reporter devised a strategy to measure the level of success of this prudish stunt —which, scholar Eleanor Janega has shown, has its origins in debunked Medieval and Victorian notions of male strength, virtue and purity — by correlating it to online porn traffic.
Moser explained he "did gather some facts to help us crack this nut. Porn site traffic may not be the perfect metric for gauging NNN participation. Just because people are watching porn, doesn't necessarily mean they're masturbating, or orgasming for that matter. And it's entirely possible to nut without the aid of porn."
"However, for the sake of this conversation, let's assume that most people watching porn are doing so in order to get their nut on," he said.
"NNN isn’t a new trend for us,” Pornhub Vice President Corey Price told Moser. “2019 is the third year we’ve noticed people talking about and posting memes around NNN. It has no tangible effect on Pornhub traffic."
For Andrew Moser’s complete study, “No Nut November doesn't actually affect porn traffic,” visit Mashable.
For XBIZ’s op-ed "'#NoNutNovember' and the Prudish Cult of Semen Retention,” click here.