BARCELONA — ExoClick is now exclusively managing sales for all of affiliate network MedCash’s dating and members-area traffic.
According to the company, MedCash’s traffic is 100 percent pre-qualified for targeting with dating products, with 95 percent of the traffic from the United States and the majority on mobile (95 percent Android). Fifteen ad zones are available, including three push notifications and 12 direct links with segmented traffic. All zones can be bid on via ExoClick’s self-service platform, with direct links using CPC and push notifications using CPC/CPM.
“MedCash works closely with ExoClick due to its excellent platform, which allows our advertisers to finally pick and choose the exact traffic targeting they are looking for,” MedCash CEO Elias Sahyouni said. “With such an ability, our advertisers’ ROI is increased as they are only buying the traffic that is profitable for them.”
“Giving our advertisers more power and flexibility is always our goal,” Sahyouni added, “and ExoClick is playing a key role in achieving this.”
To celebrate this partnership, ExoClick is extending its “Black Month” 50 percent cashback promotion to include MedCash’s direct link ad formats, while the push notifications are already included in the existing promo.
“MedCash traffic is ideal for dating offers, and as the majority of traffic is on mobile, it is great for localized dating products. The traffic is high quality and end-users have already been qualified through MedCash’s dating sign-up flow, therefore the users are already engaged and actively trying out new dating products,” Evangelos Zirdelis, ExoClick’s sales and ad operations director, revealed. “With 95 percent of the traffic coming from the U.S., this is a Tier 1 geo and the target consumers have a higher disposable income.”
ExoClick’s Black Month promotion rules are available here.
Rules specifically related to MedCash’s direct link promo include a minimum ad spend of $500/500€ on MedCash direct links between November 11 and 12 noon (EST) November 30. No other direct links are included in the cashback promo, which is capped at a maximum payment of $1,000/$1,000€ per advertiser client.
The 50 percent cashback will be transferred directly to each advertiser account no later than December 9 and can only be spent on ExoClick’s platform on any ad format. Advertisers must follow ExoClick’s compliance guidelines and any breach will disqualify the advertiser from further participation in this promotion.
For more information, click here.