LOS ANGELES — JustFor.fans has released a new anti-piracy strategy and toolset, allowing models on the platform who have experienced a large amount of piracy to activate JFF Fingerprinting, which embeds user information into each stream and download of a video.
According to the company, this fingerprint cannot be removed and survives editing, cropping and re-rendering.
“Once the video is found on a pirated website, an automatic decoder on JFF will grab the video from the URL and decode it, discovering which JFF member uploaded it,” said site owner Dominic Ford. “That member can then be dealt with appropriately (including banning them from JFF and potentially suing them for damages).”
“For nine years, my other company, Porn Guardian, has been on the forefront of fighting piracy,” Ford explained. “I’m very excited to bring some of the experience and technology we’ve used there to JustFor.fans. No other platform like ours is doing anything to fight piracy, and our new JFF Fingerprinting system will solidify JFF as the best and safest platform to host fan content.”
Ford said the system is only being rolled out to those hit the hardest from piracy on the site because the fingerprinting technology is much more expensive to deploy than normal hosting.
For more information, visit JustFor.fans.