LOS ANGELES — Rock Candy Toys has unveiled fresh retail packaging for two of their bestsellers plus two new items from their streamlined Gummy Collection.
The packaging update, which debuted at the ANME Founders Show in July, sports a new-and-improved look for two of Rock Candy’s most distinguishable products, the Gummy Bear Vibe and the Gummy Ball, in compact, space-efficient 3" x 5” blister cards.
Originally, both items were individually wrapped and included within "the Candy Shoppe," a stylized tube dispenser point-of-purchase display.
“Designed for dynamic consumer appeal and durability, the revamped blister card packaging allows the entire product to be visible from a distance, while reducing the potential for battery-operated items to turn on during the shipping process,” said a rep.
Two new cock rings are set to join the carded collection, including the Bling Pop, a vibrantly hued ring with a diamond-shaped silhouette, and Gummy Rings, a two-pack of beginner-friendly male enhancement rings. Both products are set to ship later this month.
“Creating an iconic visual identity has remained a high priority for the Rock Candy team, using retailer and distributor feedback as a vehicle to stay connected to consumers, improve efficiency and maintain a cohesive aesthetic," the rep explained.
“Everyone at Rock Candy Toys prides themselves on not being satisfied with the status quo,” stated VP of Sales Lewis Adams. “When Rock Candy launched, we enjoyed a lot of success with our Candy Shoppe display and their dispenser-style product tubes. To build on that success, we took two of those bestsellers: the Gummy Bear Vibe and the Gummy Ball, and we reimagined it into new carded packaging.”
The company will showcase their complete Summer 2019 collection at the Sex Expo, which will take place at the Brooklyn Expo Center, September 21-22.
Direct sales inquiries here or call (818) 888-8738.
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