Bedroom Products Rolls Out 'Ease' Anal Relaxation Gel

Bedroom Products Rolls Out 'Ease' Anal Relaxation Gel

LOS ANGELES — Bedroom Products has released Ease, a beginner-friendly anal relaxation glide. 

Ease is the company's first anal-specific product. A rep notes the mess-free 5 percent lidocaine serum works to alleviate discomfort during anal play and promote comfortable penetration. Applied prior to intercourse, Ease is fast-acting, safe for use with non-latex condoms and can be used with water-based and silicone lubricants. 

Tracy Leone, Bedroom Products director of sales commented, "Our pleasure-positive approach with Bedroom Products hones in on accessibility and affordability for all consumers, and Ease fits in seamlessly with these strategy initiatives. Sleek packaging, non-intimidating product sizes and the cohesive Gentlemen’s Collection display incorporate equal parts sexy and sophisticated.” 

Bedroom Products' branding reflects the company's goals at the consumer level by "encouraging exploration of potentially 'taboo' sexual health matters with a little less hesitancy," she said. "This blueprint has translated successfully thus far, and we thank our distribution and retail partners for putting their faith in Bedroom Products."

Each Ease unit comes with two 10ml bottles. Reps noted that the compact size makes them ideal for "stashing in a suitcase, gym bag, pocket or purse for impromptu and on-demand sexual encounters." 

Brick displays containing 10 units of Ease are available as a countertop display, or as an interchangeable slide-out component to the Gentlemen’s Collection point-of-purchase display, which includes the Climax clitoral enhancer, Last delay spray, Silky silicone-based lube and Smooth water-based lube. 

Bedroom Products will showcase its entire collection at the Sex Expo in Brooklyn, taking place September 21-22. Click here for more information. 

For sales information, contact Tracy Leone at (818) 888-8738 or tracy@bedroomproducts.com

For the latest on Bedroom Products, visit them online

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love to Debut 'Kiss Chemistry' Collection From 'Matchmaker' Line at Altitude Intimates

Eye of Love will introduce the Kiss Chemistry lip gloss collection from its Matchmaker line at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

XBIZ, EroSpain Partner for 'Ibiza Experience'

XBIZ and EroSpain have teamed to co-host the Ibiza Experience, an exclusive, invitation-only gathering of the global pleasure industry’s premier brands and retail buyers, set for Sept. 22-25 at the five-star Ibiza Gran Hotel.

Dr. Tush to Debut 'Redefined Anal Plug Collection' at Altitude Intimates

Dr. Tush will introduce its new Redefined Anal Plug Collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Hankey's Toys Debuts Lance Woods Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Lance Woods.

Nasstoys to Debut 'Sky' Vibe Collection at Altitude Intimates

Nasstoys will introduce its Sky vibrator collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Kheper Releases New Edition of 'Making Bad Situations Worse' Party Game

Kheper Games has released its Making Bad Situations Worse — The Outrageous Version party game.

Male Power Debuts Limited-Edition 'Mykonos' Collection

Male Power has introduced its new limited-edition Mykonos collection of men's underwear.

Eldorado to Debut 3 New Brands at Altitude Intimates

Eldorado Trading has inked distribution deals with three new brands and will introduce their respective product lines at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Eye of Love Debuts 'Pheromone Perfume Oils' From 'Matchmaker' Line

Eye of Love has introduced Pheromone Perfume Oils from its Matchmaker collection.

Full Circle to Debut 50 Pleasure Products at Altitude Intimates

Full Circle will introduce 50 new pleasure products at the Altitude Intimates Show in Las Vegas later this month.

Show More