Bedroom Products Rolls Out 'Ease' Anal Relaxation Gel

Bedroom Products Rolls Out 'Ease' Anal Relaxation Gel

LOS ANGELES — Bedroom Products has released Ease, a beginner-friendly anal relaxation glide. 

Ease is the company's first anal-specific product. A rep notes the mess-free 5 percent lidocaine serum works to alleviate discomfort during anal play and promote comfortable penetration. Applied prior to intercourse, Ease is fast-acting, safe for use with non-latex condoms and can be used with water-based and silicone lubricants. 

Tracy Leone, Bedroom Products director of sales commented, "Our pleasure-positive approach with Bedroom Products hones in on accessibility and affordability for all consumers, and Ease fits in seamlessly with these strategy initiatives. Sleek packaging, non-intimidating product sizes and the cohesive Gentlemen’s Collection display incorporate equal parts sexy and sophisticated.” 

Bedroom Products' branding reflects the company's goals at the consumer level by "encouraging exploration of potentially 'taboo' sexual health matters with a little less hesitancy," she said. "This blueprint has translated successfully thus far, and we thank our distribution and retail partners for putting their faith in Bedroom Products."

Each Ease unit comes with two 10ml bottles. Reps noted that the compact size makes them ideal for "stashing in a suitcase, gym bag, pocket or purse for impromptu and on-demand sexual encounters." 

Brick displays containing 10 units of Ease are available as a countertop display, or as an interchangeable slide-out component to the Gentlemen’s Collection point-of-purchase display, which includes the Climax clitoral enhancer, Last delay spray, Silky silicone-based lube and Smooth water-based lube. 

Bedroom Products will showcase its entire collection at the Sex Expo in Brooklyn, taking place September 21-22. Click here for more information. 

For sales information, contact Tracy Leone at (818) 888-8738 or tracy@bedroomproducts.com

For the latest on Bedroom Products, visit them online

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Names Lindy Court Sales Representative

Williams Trading has appointed Lindy Court as its new sales representative.

Full Circle Expands 'Be Savage' Line

Full Circle Distribution has introduced 30 new styles from its Be Savage line of lingerie.

Sportsheets to Debut 'Signature' Collection at ANME

Sportsheets will introduce its new Signature collection at the ANME trade show in Burbank next month.

JO Debuts 'Bake Shoppe' Lube Collection

JO has introduced its Bake Shoppe Collection of flavored lubricants.

Dollmora Wellness Now Offering OEJ's Cristal, Zodiac Collections

Dollmora Wellness has partnered with Our Erotic Journey (OEJ), adding the Zodiac and Cristal Collections to its curated catalog of pleasure products.

Aneros Debuts 'Soaker' Cleaning Accessory

Aneros has introduced its new Soaker accessory for cleaning prostate massagers.

Lovense Launches 'Control Me' Mass Device Control Feature

Lovense has officially launched its new Control Me feature for livestreams.

Wicked Sensual Care Debuts 'Natural' Lube From 'Simply' Collection

Wicked Sensual Care (WSC) has introduced the new Natural lubricant from its Simply collection.

Playharda Introduces 'Hard Nox' Line

Playharda Wholesale has debuted the Hard Nox collection of pleasure products.

Show More