LOS ANGELES — Bedroom Products has released Ease, a beginner-friendly anal relaxation glide.
Ease is the company's first anal-specific product. A rep notes the mess-free 5 percent lidocaine serum works to alleviate discomfort during anal play and promote comfortable penetration. Applied prior to intercourse, Ease is fast-acting, safe for use with non-latex condoms and can be used with water-based and silicone lubricants.
Tracy Leone, Bedroom Products director of sales commented, "Our pleasure-positive approach with Bedroom Products hones in on accessibility and affordability for all consumers, and Ease fits in seamlessly with these strategy initiatives. Sleek packaging, non-intimidating product sizes and the cohesive Gentlemen’s Collection display incorporate equal parts sexy and sophisticated.”
Bedroom Products' branding reflects the company's goals at the consumer level by "encouraging exploration of potentially 'taboo' sexual health matters with a little less hesitancy," she said. "This blueprint has translated successfully thus far, and we thank our distribution and retail partners for putting their faith in Bedroom Products."
Each Ease unit comes with two 10ml bottles. Reps noted that the compact size makes them ideal for "stashing in a suitcase, gym bag, pocket or purse for impromptu and on-demand sexual encounters."
Brick displays containing 10 units of Ease are available as a countertop display, or as an interchangeable slide-out component to the Gentlemen’s Collection point-of-purchase display, which includes the Climax clitoral enhancer, Last delay spray, Silky silicone-based lube and Smooth water-based lube.
Bedroom Products will showcase its entire collection at the Sex Expo in Brooklyn, taking place September 21-22. Click here for more information.
For sales information, contact Tracy Leone at (818) 888-8738 or tracy@bedroomproducts.com.
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