Bedroom Products Rolls Out 'Ease' Anal Relaxation Gel

Bedroom Products Rolls Out 'Ease' Anal Relaxation Gel

LOS ANGELES — Bedroom Products has released Ease, a beginner-friendly anal relaxation glide. 

Ease is the company's first anal-specific product. A rep notes the mess-free 5 percent lidocaine serum works to alleviate discomfort during anal play and promote comfortable penetration. Applied prior to intercourse, Ease is fast-acting, safe for use with non-latex condoms and can be used with water-based and silicone lubricants. 

Tracy Leone, Bedroom Products director of sales commented, "Our pleasure-positive approach with Bedroom Products hones in on accessibility and affordability for all consumers, and Ease fits in seamlessly with these strategy initiatives. Sleek packaging, non-intimidating product sizes and the cohesive Gentlemen’s Collection display incorporate equal parts sexy and sophisticated.” 

Bedroom Products' branding reflects the company's goals at the consumer level by "encouraging exploration of potentially 'taboo' sexual health matters with a little less hesitancy," she said. "This blueprint has translated successfully thus far, and we thank our distribution and retail partners for putting their faith in Bedroom Products."

Each Ease unit comes with two 10ml bottles. Reps noted that the compact size makes them ideal for "stashing in a suitcase, gym bag, pocket or purse for impromptu and on-demand sexual encounters." 

Brick displays containing 10 units of Ease are available as a countertop display, or as an interchangeable slide-out component to the Gentlemen’s Collection point-of-purchase display, which includes the Climax clitoral enhancer, Last delay spray, Silky silicone-based lube and Smooth water-based lube. 

Bedroom Products will showcase its entire collection at the Sex Expo in Brooklyn, taking place September 21-22. Click here for more information. 

For sales information, contact Tracy Leone at (818) 888-8738 or tracy@bedroomproducts.com

For the latest on Bedroom Products, visit them online

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases New 'Reverse Adult Charades' Party Game

Kheper Games has released the new "Reverse Adult Charades" party game.

Nalpac/Entrenue, Jen Jenivive Sign US Distro Deal

Nalpac/Entrenue and U.K.-based author Jen Jenivive have signed an exclusive U.S. distribution deal for Jenivive’s books.

Male Power Debuts 'Open Ended' Collection

Male Power has introduced its new Open Ended collection of men's underwear.

Magic Silk Debuts 'Euro Lux' Collection

Magic Silk has introduced its new Euro Lux line of lingerie.

XR Brands Debuts Stroker Collection, Love Doll

XR Brands has introduced its new Hentai Fantasies stroker collection, as well as the K-Pop Idols love doll.

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Better Life Science Introduces Influencer Affiliate Program

CLIA-certified laboratory network Better Life Science has launched an affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Show More