LOS ANGELES — LFP Product Licensing has signed an exclusive global licensing deal with GloBrands, arranged by Nxt Gen Brand Marketing.
The partnership will see GloBrands expand on the Hustler brand with the development of new lines of consumer lifestyle products for worldwide sales. Under the agreement, marketing and manufacturing will begin immediately, with the first items from the range rolling out later this year.
“Hustler is one of the most recognizable names in adult entertainment. The name itself evokes nostalgia and an edginess that has kept it at the forefront of social relevance for over four decades,” said a company representative. “The company has its branded consumer products in over 36 countries around the world and continues to expand its reach.”
“Hustler Licensing is thrilled to be working with GloBrands on this exciting partnership for energy drinks, waters, condoms, signature cigars, hookahs and hookah tobacco, and electronic tobacco products,” said Philip Del Rio, Hustler’s VP of retail and licensing. “GloBrands are experts in these categories with wide distribution channels and a well thought out marketing plan to launch these Hustler products.”
“People today identify with brands that demonstrate a strong purpose. That’s why we are thrilled to introduce the Hustler Collection, which is a portfolio of recreational innovative products that embody the spirit of Hustler and its iconic founder, Larry Flynt,” said GloBrands’ VP of Marketing Andrei McQuillan. “Like Mr. Flynt, the Hustler Collection exemplifies the same spirit of freedom, defiance and aggressive entrepreneurialism.”
