PARIS — French intimate cosmetics company Exsens has rolled out its latest Coco Shea Oil intimate moisturizer in time for its annual #GlamSummer social media campaign.
As the latest addition to its line of vegan, paraben-free, sensual bath and body products, the new Coco Shea Oil is certified organic by CosmeBio and EcoCert and is formulated with cosmetic grade raw coconut oil and shea butter.
"Frankly, coconut oil is the best stuff on earth," said Rebecca Pinette-Dorin, Exsens' North American brand manager. "It’s great for vaginal dryness or soothing irritated skin after shaving or waxing. Many people even use it as a personal lubricant. Sometimes, there really is no need to look further than what nature already provides."
Coinciding with the product launch, the #GlamSummer campaign is designed to "encourage women the world over to embrace and exude their inner glam-goddess."
Running from July through August, the body-positive campaign will be featured at the Museum of Sex on 5th Avenue in New York City and will include a number of product giveaways from Exsens' line as well as from partners such as Clone a Pussy, Eldorado and Betty's Toy Box.
For more information, follow Exsens on Instagram.
"From gifting at the MTV Movie Awards to once again partnering with the Museum of Sex at World Pride in New York City, it’s going to be crazy, but we’re ready," explained Pinette-Dorin. "#GlamSummer forever!"
