LONDON — ABS Holdings has announced that its Prowler Red Leather range will be making its U.S. market debut with Florida’s Fairvilla stores.
The premium red leather collection is tailor-made and consists of unique fetishwear pieces including, leather shirts; waistcoats; sports shorts; harnesses; military caps; jock straps and bicep brands.
“We’re really excited that Prowler has been picked up by Fairvilla, and we know that our U.S. customers will love this innovative brand for it’s modern design,” said Justin Vickers, head of global trade sales at ABS. “Prowler has so much to offer, and we love that the Fairvilla team believes in our brand as much as we do.”
Fairvilla will also stock ABS’s line of men’s underwear that touts comfort with a sporty twist. Both ranges will be available in stores in time for Orlando’s celebrated gay pride festival, One Magical Weekend.
“Fairvilla is always looking to add fresh concepts and products to its stores and especially to its off-site sales promotions,” said Fairvilla’s Debra Peterson. “Working with Justin Vickers and ABS to bring Prowler to market during One Magical Weekend in Orlando makes perfect sense! This is a massive Pride celebration and we are excited about this unique sales opportunity and continuing to work together in the future.”
In related news, Prowler has also launched its new men’s swimwear line with two options for sporty, navy-colored briefs with either aqua or white accents.
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